Best Free WordPress Plugins for Branding

15 plugins compared · Updated August 2026 · Branding

All 15 Free only Premium only

Choosing a WordPress plugin for branding comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

1. White Label CMS Best overall 89/100
2. Teydea Login Customizer 84/100
3. Theme My Login 81/100
4. Ultimate Client Dash 81/100
5. Default Admin Color Scheme 80/100
6. Custom Login 78/100
7. Login Page Customizer 78/100
8. Really Simple Login Logo 70/100
9. Custom Branding for WooCommerce 66/100
10. Browser Address Bar Color Changer 66/100
11. Where Did You Hear About Us Checkout Field for WooCommerce 60/100
12. Visual Admin Customizer 49/100
13. WP Custom Login Branding 47/100
14. BrandNestor 47/100
15. WP White Label 47/100

Best overall Free by Video User Manuals

White Label CMS

Customise dashboard panels and branding, hide menus plus lots more.

4.7★: from 113 ratings
200k+: active installs
Updated: Jul 2026
Tested to: WP 7.0.4

WPScore

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Free by Teydea Studio

Teydea Login Customizer

Customize the WordPress login screen with your own colors, logo, backgrounds, and form styles.

4.8★: from 14 ratings
10k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

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Free by Jeff Farthing

Theme My Login

The ultimate login branding solution! Theme My Login offers matchless customization of your WordPress user experience!

3.7★: from 460 ratings
60k+: active installs
Updated: Aug 2026
Tested to: WP 7.0.4

WPScore

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Free by WP CodeUs

Ultimate Client Dash

Create a custom client dashboard, manage user capabilities, white label and rebrand WordPress, provide instructions, create custom widgets and more.

4.8★: from 10 ratings
2k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

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Free by Plugin Pizza

Default Admin Color Scheme

Select a default admin color scheme for new and existing users. Optionally disable the color scheme picker to force a color scheme for all users.

4.7★: from 9 ratings
800+: active installs
Updated: Jun 2026
Tested to: WP 7.0.4

WPScore

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Free by Austin

Custom Login

Custom Login allows you to easily customize your admin login page, works great for client sites!

3.6★: from 97 ratings
10k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

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Free by A WP Life

Login Page Customizer

Easily build a custom login page using the WordPress customizer. Customize login styles, logo, forms, and solve any link not found errors quickly.

3.2★: from 5 ratings
1k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

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Free by CRFTD

Really Simple Login Logo

A lightweight, secure, and user-friendly plugin to customize your WordPress login page logo.

5★: from 1 ratings
100+: active installs
Updated: Feb 2026
Tested to: WP 6.9.7

WPScore

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Free by Harish Chouhan

Custom Branding for WooCommerce

Replace WooCommerce branding with your own logo and name

5★: from 3 ratings
500+: active installs
Updated: Jul 2025
Tested to: WP 6.8.8

WPScore

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Free by Mathew

Browser Address Bar Color Changer

A simple and secure plugin to change the browser address bar color on mobile devices using the theme-color meta tag.

100+: active installs
Updated: May 2026
Tested to: WP 7.0.4

WPScore

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Free by wooassist

Where Did You Hear About Us Checkout Field for WooCommerce

Adds a custom field in the checkout page to ask your customers where they've heard about your store.

4.6★: from 8 ratings
1k+: active installs
Updated: Oct 2024
Tested to: WP 6.6.7

WPScore

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Free by Janis Elsts

Visual Admin Customizer

Hide almost any part of the WordPress admin by using a visual editor.

5★: from 8 ratings
500+: active installs
Updated: Mar 2021
Tested to: WP 5.7.17

WPScore

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Free by Webtronic

WP Custom Login Branding

A simple plugin that allows web developers and designers to brand the login page of WordPress for their customers.

4★: from 3 ratings
200+: active installs
Updated: Apr 2020
Tested to: WP 5.4.21

WPScore

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Free by Mike Pap

BrandNestor

Customize the WordPress dashboard, admin pages, login and register pages, and more.

5★: from 7 ratings
100+: active installs
Updated: Jul 2023
Tested to: WP 6.2.11

WPScore

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Free by longvietweb

WP White Label

The WP White Label plugin is for developers who want to give their clients a more personalised and less confusing content management system.

5★: from 5 ratings
100+: active installs
Updated: May 2019
Tested to: WP 5.2.26

WPScore

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