Add Tiktok Pixel for Tiktok ads

TikTok is one of the most trending applications in today's world of internet buzz as people from different age groups and interests prefer to spend time switching short videos every now and then. Be it the moment of passing time or exploring some cool stuff, TikTok is definitely leading the talk among the Gen-X, Y, Z. Mostly dominated by the young folks, this platform is a perfect time-killer for people of all ages to explore the potential of user-generated content.

TikTok can become a powerful tool for the brands to promote their products smartly through short-span videos by emphasizing the use of smart and user-oriented content. It has the capability to influence the youth by targeting their interests.

This Tiktok Pixel plugin (For TikTok ads) allows you to install your Tiktok pixel properly (between \<head\> \</head\>) on your website to track conversion from your audiences.

• Enable Tiktok Pixel
• Add your Tiktok Pixel ID
• Click "Save changes"
• Done !

PRO version

Pro version allows you to add this pixel properly on Woocommerce pages (Products, add to cart, checkout, …)

Also, you have access to a “dev” mode allowing to copy-paste the entire code, including specific events and a META BOX to add strategically Tiktok Event scripts on specific pages.

Once done, you can use TikTok Pixel Helper (Chrome extension) to check if your landing page is installed correctly and if the conversion event is triggered. If the pixel is installed correctly, it will show the Pixel name and the number of the created conversions under it.

Please refer to TikTok guidelines for more details about TikTok ads.

About Tiktok advertising

TikTok app enjoyed over 1.1 billion installs as at March 2019. Users downloaded it more than 660 million times in 2018 alone, with a further 188 million downloads during Q1 2019. More than 500 million people globally use TikTok each month.

ARE TIKTOK ADS RIGHT FOR YOUR BUSINESS?

TikTok is probably the next Snapchat or Instagram. Indeed, research indicates that around two-thirds of TikTok users/followers are under 30 years old. We'd normally expect to find the under-30 demographic on Instagram or Snapchat.

TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects, and music—has truly shaken up the marketing world with its unprecedented virality.

In early 2019, the app launched a beta version of its ads offering. Since then, big names like Grubhub, Nike, Fenty Beauty, and Apple Music have used TikTok ads to promote products in unique, visually compelling campaigns. With advanced targeting and unique ad creation features, the TikTok Ads platform is unlike many of its predecessors. When used effectively, it can help you tap into one of the most lucrative pools of users.

HOW CAN BRANDS USE TIKTOK?

Read the full description on the official page →