Ads.txt Manager
Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset.
The facts
- Rating
- 4.7★ from 15
- Active installs
- 100k+
- Price
- Free
- Last updated
- 14 Apr 2026
- Added
- Dec 2017
- Requires WP
- 6.6
- Tested up to
- WP 7.0.4
- Requires PHP
- 7.4
- Downloads
- 2,017,120
Our analysis
AI-assistedAds.txt Manager is a WordPress plugin that allows you to create, manage, and validate your ads.txt and app-ads.txt files directly from your WordPress dashboard. This tool is designed to help publishers control who can sell their ad inventory, thus potentially reducing issues related to ad revenue. The plugin includes validation features to prevent malformed records that could disrupt ad performance.
The plugin requires PHP 7.4 or higher and is suitable for single-site or multisite installations, although it is recommended to activate it on a per-site basis. However, it only functions correctly on the main site of a subfolder installation, as the ads.txt file must be located at the root of a domain or subdomain.
Best for: This plugin is best for publishers looking to manage their ad inventory effectively.
What it does well
- ✓Free to use from the WordPress.org directory
- ✓Allows management of ads.txt files within WordPress
- ✓Includes validation to avoid malformed records
- ✓Compatible with multisite installations
- ✓Regularly updated, with the latest version released in April 2026
Where it falls short
- •Requires PHP 7.4 or higher
- •Only works for the main site in subfolder installations
- •Ad blockers may disrupt functionality on the edit screen
Verdict
Ads.txt Manager provides a straightforward solution for managing ads.txt files within WordPress, making it a useful tool for publishers. However, its limitations with subfolder installations and PHP requirements should be considered.
From the developer
10up's own description of Ads.txt Manager, lightly tidied.
Create, manage, and validate your ads.txt and app-ads.txt from within WordPress, like any other content asset. Requires PHP 7.4+.
What is ads.txt?
Ads.txt is an initiative by the Interactive Advertising Bureau to enable publishers to take control over who can sell their ad inventory. Through our work at 10up with various publishers, we’ve created a way to manage and validate your ads.txt file from within WordPress, eliminating the need to upload a file. The validation baked into the plugin helps avoid malformed records, which can cause issues that end up cached for up to 24 hours and can lead to a drop in ad revenue.
Technical Notes
- Requires PHP 7.4+.
- Ad blockers may break syntax highlighting and pre-save error checking on the edit screen.
- Rewrites need to be enabled. Without rewrites, WordPress cannot know to supply
/ads.txtwhen requested. - Your site URL must not contain a path (e.g.
https://example.com/site/or path-based multisite installs). While the plugin will appear to function in the admin, it will not display the contents athttps://example.com/site/ads.txt. This is because the plugin follows the IAB spec, which requires that the ads.txt file be located at the root of a domain or subdomain.
What about ads.cert?
We’re closely monitoring continued developments in the ad fraud space, and see this plugin as not only a way to create and manage your ads.txt file but also be prepared for future changes and upgrades to specifications. Ads.cert is still in the extremely early stages so we don’t see any immediate concerns with implementing ads.txt.
Can I use this with multisite?
Yes! However, if you are using a subfolder installation it will only work for the main site. This is because you can only have one ads.txt for a given domain or subdomain per the ads.txt spec. Our recommendation is to only activate Ads.txt Manager per-site.