BetterLinks

BetterLinks is the complete link management plugin for WordPress. Turn long, ugly URLs into short, branded, memorable links — then cloak them, redirect them, organize them and track every single click, all from one dashboard inside WordPress.

No third-party URL shortener. No monthly subscription for basic link tracking. Your links live on your own domain, and your click data stays in your own database.

🤖 NEW: Manage Your Links With AI (MCP Connector)

BetterLinks now ships a built-in MCP (Model Context Protocol) server, so AI assistants like Claude, ChatGPT, Claude Code, Cursor and VS Code can work with your links directly — in plain English.

Ask your assistant to “create a short link for this affiliate offer”, “which links got the most clicks last month?” or “put every Black Friday link in its own category”, and it does the work inside your own dashboard.

• Runs on your own site — no hosted broker and no third-party service; your links and click data never leave your server
• 14 built-in tools — create, update and delete links, manage categories and tags, read click analytics, and read or update settings
• Two ways to connect — a one-time OAuth approval for Claude and ChatGPT, or a copy-paste command for Claude Code, Cursor and VS Code
• Off by default — nothing is exposed to anyone until you switch it on in BetterLinks → MCP
• Scope-aware — apps that ask for read-only access are enforced as read-only and clearly labelled in your dashboard
• Revocable any time — reset the connection token, or revoke a single connected app, with one click
• Admin-scoped — every action runs as the administrator who approved it and respects that account’s permissions
• Built-in health check — a live “Test connection” round trip tells you exactly which step failed if a client can’t connect

Built on the WordPress Abilities API, bundled with the plugin — there are no companion plugins to install.

🔗 Create Short Links In Seconds

Paste a long URL, pick a slug, hit publish. BetterLinks generates clean short links like yoursite.com/go/deal that are easy to share, easy to remember and impossible to mistype.

• Instant URL shortener — shorten any internal or external URL in a couple of clicks
• Custom slugs — write your own, or auto-generate from the title, target URL, or a random string
• One-click copy & share — grab any short link straight from the dashboard
• Duplicate & bulk actions — clone links, bulk delete with undo, drag-and-drop to reorder
• Quick Link Creation — create short links from outside the WordPress admin using an API key
• Custom fields — attach your own metadata to any link

↪️ Powerful Redirects & Link Cloaking

Send visitors exactly where you want, with the redirect type that fits the job.

• 301, 302 & 307 redirects — permanent, temporary and method-preserving
• Link cloaking (PRO) — keep your branded short URL in the address bar the whole visit
• Wildcard redirects — match a whole path pattern with /folder/*
• Parameter forwarding — pass query strings straight through to the destination
• Case-sensitive slugs — treat /Deal and /deal as separate links when you need to
• Nofollow & sponsored tags — mark affiliate links correctly for search engines
• Force HTTPS (PRO) — every redirect goes out secure, whatever is stored on the link

📊 Real-Time Click Tracking & Link Analytics

Know which links actually work. BetterLinks records every click and turns it into reports you can act on — no external analytics account required.

• Total & unique clicks for every link
• Real-time analytics dashboard with an interactive date-range calendar
• Traffic sources — top referrers, social clicks, campaign performance
• Geographic reports — see which countries your clicks come from
• Browser, OS & device breakdown (PRO)
• Per-link analytics (PRO) — a full report for any single link
• Top & worst performers (PRO) — find your winners and your dead weight
• Bot filtering — automated traffic is detected and kept out of your numbers
• Exclude your own IP (PRO) — stop your team’s clicks from skewing the data
• Google Analytics 4 & Facebook Pixel (PRO) — push click events server-side

Read the full description on the official page →