WooCommerce
94Everything you need to launch an online store in days and keep it growing for years. From your first sale to m...
Free
7M+ installs 4.5★ (4,820)
Datalayer for WooCommerce FREE
The Data Layer is an object that makes available in real time the information that is executed by users while browsing the WooCommerce Store.
The facts
- Active installs
- 700+
- Price
- Free
- Last updated
- 7 Aug 2026
- Added
- Jul 2022
- Requires WP
- 5.2.0
- Tested up to
- WP 7.0.4
- Requires PHP
- 7.4
- Downloads
- 13,987
Our analysis
AI-assistedDatalayer for WooCommerce FREE is a WordPress plugin designed to enhance eCommerce tracking for WooCommerce stores. It provides real-time data about user interactions, making it accessible through Google Tag Manager or code. This allows you to track key eCommerce activities such as product detail impressions, related products on product pages, and purchases.
This plugin is suitable for WooCommerce store owners who want to implement advanced tracking without incurring costs. It can help you gather valuable insights into user behaviour and improve your marketing strategies.
Best for: WooCommerce store owners looking for basic tracking capabilities.
What it does well
- ✓Enables real-time tracking of user interactions
- ✓Supports key eCommerce activities like purchases and product impressions
- ✓Compatible with Google Tag Manager
Where it falls short
- •Limited feature set compared to the PRO version
- •No published rating or extensive user feedback available
Verdict
Datalayer for WooCommerce FREE offers essential tracking features for eCommerce sites, but users seeking comprehensive analytics may need to consider the PRO version.
From the developer
array.codes's own description of Datalayer for WooCommerce FREE, lightly tidied.
The Data Layer is an object that makes available in real time the information that is executed by users while browsing the WooCommerce Store.
With Datalayer for WooCommerce FREE enabled, you will have some actions available in an easily readable javascript object via Google Tag Manager or code and thus evaluate the following advanced eCommerce activities:
- Product Detail Impressions
- Related Products in Product Page
- Purchase
Need all available events, all tags (Google Analytics 4, Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, Microsoft Ads), all features and support for all tools?
Get the PRO version from the Official WooCommerce Store: Datalayer for WooCommerce PRO
Discover our demo store:
Demo Shop
Tagged as
platform
WooCommerce
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