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Free Plugin by Hook & Filter v2.3.8

Favorites

Favorites for any post type. Easily add favoriting/liking, wishlists, or any other similar functionality using the developer-friendly API.

Favorites

The facts

Rating
4.6★ from 133
Active installs
10k+
Price
Free
Last updated
21 Aug 2026
Added
Mar 2015
Requires WP
3.8
Tested up to
WP 7.1
Requires PHP
5.4
Downloads
312,026

Our analysis

AI-assisted

Favorites is a WordPress plugin that allows users to save their favorite posts, likes, or bookmarks across any post type. It features a customizable button that can be placed before or after content, or displayed anywhere in a template using provided functions.

The plugin is suitable for both end users and theme developers, offering an easy-to-use API for adding favorite functionality. It supports anonymous users through session or cookie storage, and logged-in users' favorites are saved as user meta. Additionally, it is compatible with WordPress multisite installations.

Best for: This plugin is ideal for WordPress site owners and developers looking to implement a favorites feature.

What it does well

  • Customizable favorite button for any post type
  • Supports both logged-in and anonymous users
  • Multisite compatible, saving favorites on a site basis
  • Easy-to-use API for developers
  • Includes GDPR compliance features

Where it falls short

  • No specific details on additional features or customisation options
  • Limited information on user interface or experience

Verdict

Favorites provides a straightforward solution for adding a favorites function to WordPress sites, catering to both users and developers. Its compliance with GDPR and multisite support enhances its usability.

From the developer

Hook & Filter's own description of Favorites, lightly tidied.

Why Favorites?

Favorites is designed for end users and theme developers. It provides an easy-to-use API for adding favorite button functionality to any post type.

The plugin can provide a way to save favorites, likes, bookmarks, or any other similar types of data with its customizable button text.

Visit hookandfilter.com for a full list of available template functions and shortcodes.

Features

Use with Any Post Type – Enable or disable favorite functionality per post type while automatically adding a favorite button before and/or after the content. Or, use the included functions to display the button anywhere in your template.

Available for All Users – Don’t want to hide functionality behind a login? Favorites includes an option to save anonymous users’ favorites by either Session or Cookie. Logged-In users’ favorites are also saved as user meta

Designed for Developers – Favorites works great out-of-the-box for beginners, but a full set of template functions unlocks just about any sort of custom functionality developers may need. Favorites outputs the minimum amount of markup needed, putting the style and control in your hands.

GDPR

As of version 2.2, a setting is provided to help comply with GDPR standards. To enable this setting, visit Settings > Favorites > Users, and check the field under “User Cookie Consent.” When this setting is enabled, the content saved under the setting displays in a modal window, and the user must agree to the terms you provide before favorite cookies can be saved. Note: There is no language provided by default. This should be supplied by a qualified attorney or legal entity. Once the user has approved or denied cookies, that is saved in the “simplefavorites” cookie along with the timestamp of approval or denial. If the site is part of a multi-site installation, the setting will carry through to all sites.

If your site already has a cookie compliance solution in place, there are two document-level jQuery events that may be triggered in order to approve or deny cookies in the background.

To approve the use of cookies, trigger the event “favorites-user-consent-approved”. To deny the use of cookies, trigger the event “favorites-user-consent-denied”.

Multisite Compatible – As of version 1.1.0, Favorites is multisite compatible. User favorites are saved on a site/blog basis, and may be retrieved and displayed across sites.

For more information visit hookandfilter.com.

Important: Favorites requires WordPress version 3.8 or higher, and PHP version 5.4 or higher.

Usage

Read the full description on the official page →

Tagged as

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