WPThumbs
Themes Plugins By purpose By industry Best-of lists Fix it guides
Free Plugin by closemarketing v4.4.3

FormsCRM

Connects your CRM, ERP and Email Marketing with your Forms plugin and create new Leads/Entries as the forms are filled automatically. GDPR compliant.

FormsCRM

The facts

Rating
5★ from 3
Active installs
1k+
Price
Free
Last updated
21 Aug 2026
Added
Jun 2021
Requires WP
5.5
Tested up to
WP 7.1
Downloads
39,597

Our analysis

AI-assisted

FormsCRM is a WordPress plugin that connects various form plugins directly to your CRM, allowing for automatic data transfer when forms are submitted. It eliminates the need for third-party software by establishing a direct connection between your website and CRM, supporting multiple form plugins like GravityForms, Elementor Forms, and Contact Form 7.

The setup involves configuring the plugin with your CRM credentials and mapping form fields to CRM fields. It also includes a UTM Tracker Addon for tracking lead sources through URL parameters, enhancing your marketing insights.

Best for: This plugin is suitable for users looking to streamline lead data transfer from forms to their CRM without using third-party tools.

What it does well

  • Connects multiple form plugins directly to CRM
  • No third-party software required
  • Easy setup with field mapping
  • Includes UTM Tracker Addon for lead source tracking
  • Complies with GDPR regulations

Where it falls short

  • Limited support for additional form plugins
  • Some features may require premium addons

Verdict

FormsCRM offers a straightforward solution for integrating forms with CRM systems, making it a practical choice for businesses focused on lead management.

From the developer

closemarketing's own description of FormsCRM, lightly tidied.

Connects your CRM with the main Form Plugin directly, and send to your CRM when the form is filled automatically.

With this plugin, you don’t have to use third party software to send your Leads/data to your CRM. You will have a direct connection between your website and your CRM. It’s a connector between Web <> CRM/ERP/Email.

This plugin will connect different Forms plugins to CRM. We support at this time these forms plugins:
GravityForms
Elementor Forms
Contact Form 7
WooCommerce
WPForms PRO
JetForms

If you need to support more Forms plugins, please contact in forum support.

The plugin setup is very easy. Once you have uploaded the plugin, you configure the plugin with the URL, user and password of the user that will create the entries in the CRM.

After that, you’ll go to each form feed that you want to connect with the CRM. You will see a mapping fields where you choose for every field, the equivalent for CRM software field.

The plugin connects with the CRM via API webservice, a secure and best way to connect it. It doesn’t use a third party software. You’ll comply GDPR becaouse of not having a third provider.

At this time, FormsCRM supports in free version:
Holded
Clientify
AcumbaMail
MailerLite Classic
Brevo

And you will find, that there are Premium Addons to support:
Holded CRM
Odoo
vTiger 7
PipeDrive
Inmovilla
SuiteCRM
FacturaDirecta
WHMCS

You can use multiple feed connector in GravityForms, WPForms PRO, Elementor Forms and ContactForm7, and you can use multiple CRM connectors in the same form.

Demo:

** UTM Tracker Addon **

Know exactly where every lead comes from. The UTM Tracker Addon captures UTM parameters from the URL and automatically attaches them to every form submission sent to your CRM — no hidden fields required.

When a visitor lands on your site with UTM parameters (e.g. ?utm_source=google&utm_medium=cpc&utm_campaign=spring), the addon:

  1. Reads the UTM values from the URL.
  2. Stores them in a browser cookie that persists for 90 days across page navigation.
  3. Preserves first-touch attribution — if the visitor returns later via a different channel, the original source is kept alongside the latest one.
  4. Injects the values directly into the CRM payload when the form is submitted, using merge tags in the field mapping (e.g. formscrm_utm:utm_source).

Supported parameters: utm_source, utm_medium, utm_campaign, utm_term, utm_content — plus _first variants for first-touch attribution.

Read the full description on the official page →

Tagged as

Alternatives

Other plugins for building forms.

WPForms

WPForms

98

The best WordPress contact form plugin. Drag &amp; Drop form builder to create beautiful contact forms, paymen...

Free 5M+ installs 4.8★ (14,369)
Akismet Anti-spam: Spam Protection

The best anti-spam protection to block spam comments and spam in a contact form. The most trusted antispam sol...

Free 5M+ installs 4.7★ (1,186)
Fluent Forms

Get a fast contact form plugin. Create advanced forms using drag and drop form builder with all smart features...

Free 700k+ installs 4.8★ (790)
Forminator Forms

Best WordPress form builder plugin. Create contact forms, payment forms &amp; order forms with 1000+ integrati...

Free 600k+ installs 4.8★ (2,117)
Database Addon for Contact Form 7

Save and manage Contact Form 7 messages. Never lose important data. It is a lightweight contact form 7 databas...

Free 600k+ installs 5★ (1,874)
MetForm

MetForm

93

Elementor forms builder to create WordPress forms like contact form, booking form, feedback form, survey form,...

Free 600k+ installs 4.7★ (504)