Hotjar
The fast & visual way to understand your users.
The facts
- Rating
- 2.9★ from 18
- Active installs
- 70k+
- Price
- Free
- Last updated
- 25 Oct 2023
- Added
- Jan 2019
- Requires WP
- 4.6
- Tested up to
- WP 6.0.14
- Downloads
- 1,097,650
Our analysis
AI-assistedHotjar is a WordPress plugin designed to help you understand user behaviour on your site. It provides tools such as heatmaps, session recordings, and surveys to gather insights on how users interact with your content and identify areas for improvement.
The plugin is suitable for website owners and marketers looking to enhance user experience and optimize conversion rates. By visualising user actions and collecting feedback, you can make informed decisions to refine your site’s performance.
Best for: This plugin suits website owners and marketers focused on improving user experience and conversion rates.
What it does well
- ✓Visualises user behaviour with heatmaps
- ✓Records real user interactions on your site
- ✓Offers surveys for gathering user feedback
- ✓Integrates with other popular apps
- ✓Provides a dashboard for monitoring user metrics
Where it falls short
- •Rating of 2.9 out of 5 indicates mixed user satisfaction
- •Limited information on specific features or limitations
Verdict
Hotjar offers various tools for understanding user behaviour, but its mixed ratings suggest potential issues. It may be worth exploring for those interested in user insights.
From the developer
Hotjar's own description of Hotjar, lightly tidied.
Hotjar helps you to connect the dots between what your users do and why—so you can confidently create and optimize user experiences that convert. See what your users see, ask how they feel, and connect 1:1, all from one powerful and intuitive platform.
Hotjar Observe:
- Visualize user behavior – Heatmaps visually represent where users click, move, and scroll on your site. With this context, you’ll be inspired with simple ways to improve your site.
- Put yourself in their shoes – Watch recordings of real user behavior on your site. See visitors’ clicks, mouse movements, u-turns, and rage clicks. Learn what frustrates users and resolve issues early.
- Measure conversions and learn why users drop off – Visualize your conversion flows with Funnels, and understand where your users are getting stuck by zooming into relevant recordings.
- Explore and understand your metrics – Trends connects the dots between numbers and user behavior insights so you can visualize your most important metrics and find the recordings and heatmaps of the underlying user behavior with a single click.
Hotjar Ask:
- Hear from your users – Surveys bring voice-of-customer to your decision-making. Gathering evidence for a landing page or feature? Use a targeted Survey to validate your ideas and better understand your users.
- Get feedback with context – A real-time suggestion box on your site, Feedback lets users express frustration or delight about individual parts of your site, right down to the page, form, or image they’re looking at.
Hotjar Engage:
- Connect with users – Automate the recruitment, scheduling, and hosting of moderated user interviews, and focus on what matters the most—connecting with users.
Hotjar Platform:
- Stay on top of your user metrics – Use your Dashboard to get a high-level view of user data and spot issues before they become serious, identify trends, and find deeper insights.
- Integrate Hotjar with the tools you love – Connect Hotjar with thousands of popular apps, so you can automate your work and have more time for what matters most—no code required.
This plugin provides a simple installation of Hotjar on your WordPress site. Sign-up for your free trial today!