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Free Plugin by MailPoet v5.36.1

MailPoet

Send beautiful newsletters from WordPress. Collect subscribers with signup forms, automate your emails for WooCommerce, blog post notifications & more

MailPoet

The facts

Rating
4.4★ from 1,432
Active installs
500k+
Price
Free
Last updated
25 Aug 2026
Added
Oct 2016
Requires WP
7.0
Tested up to
WP 7.1
Requires PHP
7.4
Downloads
68,915,241

Our analysis

AI-assisted

MailPoet is a WordPress plugin designed for creating, sending, and managing email marketing campaigns directly from your WordPress dashboard. It offers a newsletter builder with responsive templates, allowing users to craft emails that display well on all devices. You can schedule newsletters, send new blog post notifications automatically, and manage subscriber lists effectively.

This plugin is suitable for both beginners and experienced email marketers, providing features such as automated emails, subscriber segmentation, and WooCommerce integration for transactional emails. MailPoet's free plan allows users to start with basic functionalities, while paid plans offer advanced options for scaling email marketing efforts.

Best for: This plugin suits website owners looking to manage their email marketing directly from WordPress.

What it does well

  • Integrates with WordPress for easy email campaign management
  • Offers responsive email templates for all devices
  • Includes automated email options for blog notifications and WooCommerce
  • Supports subscriber management and segmentation
  • Free plan available for small senders

Where it falls short

  • Advanced features require a paid plan
  • Limited information on specific functionalities in the free version

Verdict

MailPoet provides a comprehensive solution for email marketing within WordPress, making it accessible for various users. While the free plan is useful, those needing advanced features will need to consider upgrading.

From the developer

MailPoet's own description of MailPoet, lightly tidied.

Use MailPoet to create, send, manage, and grow your email marketing campaigns – all without leaving your WordPress dashboard.

Our newsletter builder integrates perfectly with WordPress so any website owner can create beautiful emails from scratch, or by using our responsive templates that display flawlessly across all devices.

Schedule your newsletters, send them right away, or set up new blog post notifications to send automatically, in just a few clicks.

Trusted by 500,000 WordPress websites since 2011.

With a free plan to get started, and scaling paid plans with enhanced functionality available, MailPoet is an email marketing solution suitable for both beginners and proficient email marketers.

Visit our website for more information on plans and pricing

All features

  • Create and add a newsletter subscription form to your website
  • Manage your subscribers and subscriber lists in WordPress
  • Build and send newsletters with WordPress
  • Create automatic emails to send new post notifications
  • Send automated welcome emails
  • Behavior and interest-based subscriber segmentation options
  • Pre-built and customizable email and subscription form templates
  • Multiple subscription form placements: below pages, fixed bar, popup, slide-in, shortcode, on exit intent
  • WooCommerce emails: abandoned cart, first purchase, specific product, product category, order status change, review added
  • Customize WooCommerce transactional emails
  • Automate subscriber management (add/remove from list, add/remove tags, update subscriber data) (paid plan required)
  • Create custom automation triggers and actions (paid plan required)
  • Branch your automations with if/else conditions to improve engagement (paid plan required)
  • Reliable email delivery with MailPoet Sending Service (available for free – plan required)
  • Basic engagement statistics (available for free) and detailed engagement statistics (paid plan required)
  • Multi-condition segmentation (paid plan required)
  • Google Analytics integration (paid plan required)
  • Support via our Knowledge Base and Community Forums (available for free), and Priority Customer Support (paid plan required).

Why choose MailPoet

  • Easy to use WordPress newsletter builder
  • Beautiful templates that work perfectly across all devices
  • No configuration needed: works out of the box
  • Manage everything within your WordPress dashboard
  • Higher delivery rates with the MailPoet Sending Service
  • GDPR compliant
  • Free plan for small senders or those just starting out
  • Advanced functionality available to help achieve growth.

WooCommerce emails

Promote your business, sell more products, and enhance your customer service with MailPoet’s WooCommerce features.

Use the automated email options to:

  • Welcome your new customers when they make their first purchase
  • Upsell by sending emails to customers who purchased a specific product or from a specific product category
  • Convert more customers by sending a series of abandoned cart emails
  • Re-engage customers who haven’t made a purchase in a while with personalized offers (paid plan required)
  • Follow up with customers who left a review to encourage more engagement (paid plan required).

And with WooCommerce-specific segmentation options, you’ll be able to send targeted emails to your customers based on criteria such as their country, the number of orders they’ve placed, how much they’ve spent, and if they have an active product subscription (powered by WooCommerce Subscriptions) or membership (powered by WooCommerce Memberships).

In addition, you’ll also be able to increase brand recognition by customizing your WooCommerce transactional emails. Create a unified brand experience by changing the layout, colors, and fonts used in your emails, as well as adding any images or additional information to them.

Read the full description on the official page →

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