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Free role-based pricing for WooCommerce. Create customer groups and apply percentage off, amount off, or exact set-price rules across your catalog.
MaxtDesign Role-Based Pricing for WooCommerce is a free WordPress plugin that enables you to set different pricing rules based on customer roles. You can create percentage discounts, fixed amount reductions, or set specific prices for various customer groups, making it suitable for wholesale, B2B, and membership sites.
The plugin supports global pricing rules with the option for product-level overrides, ensuring flexibility in pricing strategies. It includes built-in performance optimisation features, such as caching, and is designed to work without external dependencies, making it user-friendly for store owners and developers alike.
Best for: This plugin is best for WooCommerce stores that need flexible pricing structures for different customer groups.
What it does well
Where it falls short
MaxtDesign Role-Based Pricing for WooCommerce offers a straightforward solution for implementing role-based pricing without additional costs. It is suitable for users looking for a simple yet effective way to manage customer pricing.
MaxtDesign's own description of MaxtDesign Role-Based Pricing for WooCommerce, lightly tidied.
Transform your WooCommerce store with role-based pricing. This free plugin lets you create price rules for different customer groups using percentage, amount-off, or set-price rules — no subscriptions, no upsells, and no complex setup.
Perfect for:
* Wholesale and B2B businesses with volume pricing
* Membership sites with tier pricing levels
* Multi-tier customer loyalty programs
* Professional service pricing structures
* Stores offering bulk discounts and group rates
Why Choose This Plugin:
* Completely Free – No subscriptions, upsells, or hidden limits
* Flexible Pricing Rules – Percentage off, amount off, or set price per role
* Built-in Performance Optimization – Advanced caching prevents slowdowns
* No External Dependencies – Self-contained with no API requirements
* Professional Grade – Enterprise-level features without enterprise costs
Key Features:
* Role-Based Pricing Rules – Set global rules; product-level overrides supported
* Three Discount Types – Percentage off, amount off, or set exact price
* Customer Group Management – Create up to 3 custom user roles
* Optimized Performance – Built-in caching with automatic optimization
* WooCommerce HPOS Compatible – Full support for High-Performance Order Storage
Discount Types Explained:
* Percentage – Subtract X% from the price (e.g. 20% off $100 = $80)
* Amount Off – Subtract a fixed amount (e.g. $10 off $50 = $40)
* Set Price – Replace the price with an exact amount (e.g. set to $35 regardless of regular price). Ideal for variation-specific wholesale prices.
How Membership Pricing Works:
1. Create customer groups or use existing WordPress roles
2. Set global pricing rules that apply to all products
3. Override global rules with product-specific tier pricing when needed
4. Customers see their group pricing automatically when logged in
5. Original prices shown with strikethrough for transparency
Professional Performance Features:
* Smart Caching System – Automatic cache detection with object cache and transient fallbacks
* Performance Monitoring – Optional detailed tracking for optimization (developer tool)
* Database Optimization – Indexed tables for lightning-fast queries
* Security First Design – Comprehensive input validation and sanitization
* Error-Proof Operation – Graceful handling ensures pricing never breaks
* Multisite Ready – Works seamlessly in WordPress multisite environments
Competitive Advantages:
Free alternative to paid pricing plugins. No subscriptions, no usage caps, and no external API dependencies.
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