Meta pixel for WordPress
Grow your business with Meta for WordPress!
The facts
- Rating
- 2.7★ from 164
- Active installs
- 400k+
- Price
- Free
- Last updated
- 27 Jul 2026
- Added
- Nov 2018
- Requires WP
- 5.7
- Tested up to
- WP 7.0.4
- Requires PHP
- 7.4
- Downloads
- 11,271,119
Our analysis
AI-assistedMeta Pixel for WordPress is a plugin that installs a Meta Pixel on your site to track user interactions such as leads, content views, and purchases. It also supports the Conversions API, which connects your marketing data directly to Meta systems for improved ad targeting and cost efficiency.
This plugin is suitable for website owners looking to enhance their Facebook and Instagram advertising strategies by capturing valuable data on user actions. It can help with retargeting efforts and measuring the effectiveness of ads across Meta platforms.
Best for: Website owners who want to improve their Facebook and Instagram advertising performance.
What it does well
- ✓Captures various user actions like purchases and leads
- ✓Supports the Conversions API for better data connection
- ✓Helps optimise ad targeting and decrease costs
- ✓Free to use from the WordPress.org directory
- ✓Active installation count of 400,000
Where it falls short
- •Average rating of 2.7 out of 5 from 164 ratings
- •Limited information on additional features or support
- •Last updated in July 2026, which may affect compatibility
Verdict
Meta Pixel for WordPress offers essential tracking features for advertising on Meta platforms, but its average rating suggests potential user concerns.
From the developer
Facebook's own description of Meta pixel for WordPress, lightly tidied.
This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.
You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More
The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More
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