WPThumbs
Themes Plugins By purpose By industry Best-of lists Fix it guides
Free Plugin by Daniel Iser v1.24.0

Popup Maker

Want to boost sales & marketing efforts? Use your favorite forms & builder. Unlimited popups & impressions, keep your data, no monthly subscription.

Popup Maker

The facts

Rating
4.9★ from 4,504
Active installs
700k+
Price
Free
Last updated
15 Aug 2026
Added
Nov 2014
Requires WP
6.7
Tested up to
WP 7.0.4
Requires PHP
7.4
Downloads
21,008,767

Our analysis

AI-assisted

Popup Maker is a WordPress plugin that allows you to create various types of popups, modals, and overlays for your website. It is designed to help you drive sales, capture leads, and grow your email list through targeted campaigns. The plugin is suitable for both beginners and experienced users, providing tools to enhance engagement on your site.

The plugin supports multiple triggers for popups, including automatic opening, button clicks, and form submissions. While the free version offers a range of features, some advanced functionalities require the Pro version.

Best for: This plugin suits website owners looking to increase conversions and capture leads through popups.

What it does well

  • Free version available on WordPress.org
  • Supports various popup types, including email opt-ins and lead generation
  • Multiple triggers for opening popups
  • User-friendly for both beginners and advanced users
  • High rating and active installations indicate community trust

Where it falls short

  • Some advanced features require the Pro version
  • Limited information on specific functionalities

Verdict

Popup Maker offers a solid solution for creating popups on WordPress sites, with a strong community backing. However, users may need to consider the Pro version for advanced features.

From the developer

Daniel Iser's own description of Popup Maker, lightly tidied.

📈 Drive More Sales, Leads & Email List Opt-Ins Using Popup Maker

Popup Maker™, rated as the best WordPress popup plugin by our community of 780,000+ users, empowers you to create stunning popups, modals, and overlays in minutes. Whether you’re a beginner or a pro, our versatile toolkit makes it easy to boost your WordPress site’s engagement.

Transform your WordPress site into a conversion powerhouse! Create targeted campaigns using popups, exit-intent forms, slide-ins, and smart banners to skyrocket your revenue and build your email list faster than ever.

We switched to Popup Maker for our popups and couldn’t be happier.

“We recommend it to all our clients too. Popup Maker is an essential piece of our website for maximizing growing our email list, increasing sales conversions, and guiding users with strategic calls to action. Great support too.”

~ Chris Badgett, LifterLMS CEO

🔥 Ready to get started?

👉 Visit Our Website – Explore all features & pricing
👉 Join Our Conversion Optimization Community – Share strategies & learn from experts
👉 Read Our Guides – Learn popup best practices
👉 Get Help – World-class support when you need it

🎬 See What’s Possible with Popup Maker

Stunning examples of what you can create in Popup Maker (View Video)

🛠️ Ultimate WordPress Popup Builder: Every Type of Conversion Popup at Your Fingertips

With Popup Maker, you have the ultimate popup builder toolkit at your disposal, create any type of popup in minutes:

  • Email opt-in popups,
  • Exit-Intent popups.
  • Lead generation popups,
  • Subscription list popups
  • Content upgrade popups,
  • Ecommerce popups,
  • Contact form popups,
  • Urgent site-wide announcements and notification banners,
  • EU cookie notices,
  • Popups to greet visitors from ProductHunt (requires Popup Maker Pro),
  • WooCommerce & Easy Digital Downloads upsell popups (requires Popup Maker Pro+),
  • WooCommerce & Easy Digital Downloads cross-sell popups (requires Popup Maker Pro+),
  • Cart abandonment popups — recover lost sales with targeted offers at checkout (requires Popup Maker Pro+),
  • LifterLMS course enrollment popups — convert visitors directly into enrolled students (requires Popup Maker Pro+),
  • & more.

Even the free version is great
“Does exactly what it says and is easy to use. Free version allows full control of where popup appears, how it looks and setting conditions for popup reappearing across website.”
~@rsb1234

🔑 Trigger Popups with Ease: Multiple Ways to Open Your Popups

Popup Maker offers a variety of triggers to open your popups:

  • Open automatically (with optional delay)
  • Click button (or any other element) to open
  • Form submission (open a popup when a form is submitted)
  • Open when someone is about to leave your site (requires Popup Maker Pro)
  • Open when someone has scrolled down your page (requires Popup Maker Pro)

🎯 Smart Popup Targeting: Deliver the Perfect Message to Every Visitor

Read the full description on the official page →

Tagged as

Alternatives

Other plugins for popups and optins.

Firelight Lightbox

Formerly Easy Fancybox. The most popular WordPress lightbox plugin. Simple, fast, and responsive. Opens images...

Free 200k+ installs 4.8★ (355)
My Sticky Bar

Create a welcome notification bar for your website. Also, My Sticky Bar plugin can make your menu or header st...

Free 100k+ installs 4.9★ (1,196)
Depicter

Build Stunning Slider and Popup. Exit intent Popup, Image slider carousel, video slider carousel, post slider...

Free 80k+ installs 4.6★ (234)
Poptin

Poptin

90

Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contac...

Free 20k+ installs 4.9★ (694)
Popup Builder

Increase Sales, Lead Generation, Conversion rates and receive good Call to Action rates with smart WordPress p...

Free 200k+ installs 4.7★ (2,213)