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Free Plugin by Premmerce v1.2.3

Premmerce Variation Swatches for WooCommerce

This plugin flexibly extends standard features of the WooCommerce attributes and variations.

Premmerce Variation Swatches for WooCommerce

The facts

Rating
4★ from 2
Active installs
100+
Price
Free
Last updated
25 Jun 2026
Added
Feb 2019
Requires WP
5.0
Tested up to
WP 7.0.4
Requires PHP
5.6
Downloads
19,138

Our analysis

AI-assisted

Premmerce Variation Swatches for WooCommerce is a WordPress plugin designed to enhance the standard features of WooCommerce attributes and variations. It allows you to highlight main product attributes on category pages, improving usability and potentially increasing sales. The plugin also enables the addition of descriptions for attributes, which can be displayed on hover, providing more information to customers.

This plugin is particularly useful for online store owners who want to streamline the shopping experience. It is compatible with various themes and works seamlessly with the Premmerce WooCommerce Product Filter plugin, allowing for automatic selection of variations based on filtered values.

Best for: This plugin suits WooCommerce store owners looking to enhance product variation displays.

What it does well

  • Highlights main attributes on product category pages
  • Allows addition of descriptions for attributes
  • Compatible with the Premmerce WooCommerce Product Filter plugin
  • Supports multiple themes

Where it falls short

  • Premium features are not included in the free version
  • Limited information on additional features or performance

Verdict

Premmerce Variation Swatches for WooCommerce offers useful enhancements for managing product variations, though some features are only available in the premium version.

From the developer

Premmerce's own description of Premmerce Variation Swatches for WooCommerce, lightly tidied.

This plugin flexibly extends standard features of the WooCommerce attributes and variations.

Premmerce Variation Swatches for WooCommerce advantages over the similar plugins

The ability to highlight the main attributes and display them on the product category page
This option focuses customer’s attention on the main product сharacteristics, thus stimulating a purchase. It also improves usability of your website as a whole.

The possibility to add a description to the attribute
By default, there is no such feature in WooCommerce, but sometimes it’s important to add information describing an attribute and display that information by hovering.

Perfect compatibility with the Premmerce WooCommerce Product Filter plugin
After filtering products, a variation will be chosen automatically from the variable products by the filtered value, which greatly improves the navigation of your online store.

The ability to add a product variation to the cart directly on the product category page (Premium only)
This option will allow your customers to make purchases quickly on your website without having to go to the product page. This is especially useful if your customers often make repeated purchases.

You can read more about the premium version here.

The following standard features are available in the plugin

  • A product variation is presented by an image
  • A product variation is presented by a color
  • A product variation is presented by a label
  • A product variation is presented by a radiobox

Compatibility with the themes

Demo

You can see how it works on the SalesZone theme here: https://saleszone.premmerce.com/shoes/.

1.1.9

Release Date: Sep 2, 2021

  • Add – New Languages: Spanish, German, French

Read the full description on the official page →

Tagged as

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