RAEK First-Party Data Collection
One tool to collect, organize and utilize your first-party data, so you can turn more visitors into buyers.
The facts
- Rating
- 4.2★ from 5
- Active installs
- 200+
- Price
- Free
- Last updated
- 30 Jul 2025
- Added
- Mar 2021
- Requires WP
- 5.9
- Tested up to
- WP 6.8.8
- Requires PHP
- 7.4
- Downloads
- 7,897
Our analysis
AI-assistedRAEK First-Party Data Collection is a WordPress plugin designed to help you collect and utilise first-party data from website visitors. It builds marketable customer profiles based on both known and unknown visitors, integrating this data with your existing business tools for streamlined use.
The plugin identifies web traffic and collects data, which is then organised into profiles accessible through your RAEK account. It aims to enhance customer engagement through real-time communications and is suitable for businesses looking to improve their marketing strategies with minimal setup time.
Best for: This plugin suits businesses aiming to enhance their marketing efforts through effective data collection and customer profiling.
What it does well
- ✓Free to use from the WordPress.org directory
- ✓Builds profiles for both known and unknown visitors
- ✓Integrates with existing CRM systems
- ✓Simple setup process
- ✓Focuses on first-party data collection
Where it falls short
- •Limited information on specific features and capabilities
- •Data security and privacy policies not detailed in the input
Verdict
RAEK First-Party Data Collection offers a straightforward solution for gathering and utilising customer data. It may be beneficial for businesses looking to improve their understanding of website visitors.
From the developer
RAEK's own description of RAEK First-Party Data Collection, lightly tidied.
RAEK IS THE EASIEST WAY TO COLLECT & UTILIZE FIRST-PARTY DATA
You already have first-party data from customer purchases, form fills on your website, and surveys or quizzes. RAEK supercharges your first-party data growth by building marketable customer data profiles on the website visitors you don’t know and organizes it all in one place.
RAEK IDENTIFIES & BUILDS CONTACT PROFILES ON YOUR WEBSITE VISITORS
The problem with pop-ups and forms is that people don’t fill them out and the data you collect is limited. We’re filling in the gaps, RAEK builds customer data profiles for both your known and unknown visitors.
GROW SUBSCRIBERS. GROW REVENUE
With RAEK’s marketing tool, your brand can provide one- to-one experiences with more people. Our technology allows for real-time, triggered communications with people you previously couldn’t reach. RAEK dramatically scales the number of triggered emails you send.
DATA SHOULD MAKE YOUR LIFE EASIER, NOT HARDER
You’re busy. Everything you dedicate your time to needs to make a difference. Customer data is worthless — unless you can use it. RAEK makes it easy, by integrating with the business tools you already use. Set up takes minutes and then RAEK automatically pushes organized, marketable customer data profiles to your CRM, AD Networks, Sales Teams, or Email Service.
A DATA PLATFORM FOR EVERYONE
At RAEK, we believe access to business critical technology should be accessible to businesses of all sizes. Our priority is providing access to tools to build and utilize first-party data.
SIMPLE FEATURES – BIG IMPACT
You have revenue goals, but you don’t have a ton of time to dedicate to learning a new platform. RAEK was built with that in mind, simple set-up, simple features, so you can instantly utilize your first-party data across your marketing channels.
How It Works
RAEK’s WordPress plugin not only adds a tracking script to your site and collects data on all of the traffic, but it also identifies and builds profiles. Identified traffic is collected and added to your RAEK Account where you can access or automatically import that information into an existing CRM system for direct customer interaction.
Features
- Anonymous Web Traffic Identification
- Convert Third-Party Data to First-Party Data
- Your Data is Safe with RAEK’s Customer Vault
Important Legal Information
To learn more about the services RAEK offers visit raekdata.com. By installing and using the RAEK plugin you agree and accept RAEK’s Terms of Service and Privacy Policy. Privacy and security have the upmost priority at RAEK. To learn more about our policies and compliance, please visit our Legal Overview page.