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Tealium
Adds the Tealium tag and creates a data layer/data object for your WordPress site.
The facts
- Rating
- 5★ from 2
- Active installs
- 600+
- Price
- Free
- Last updated
- 2 Sep 2025
- Added
- Nov 2013
- Requires WP
- 3.0.1
- Tested up to
- WP 6.8.8
- Downloads
- 46,669
Our analysis
AI-assistedTealium is a WordPress plugin that allows you to add the Tealium tag to your website without needing to edit template files. It creates a data layer that includes various site and post-related information, such as site name, post ID, categories, and user role.
This plugin is designed for digital marketers who need to manage third-party vendor tags efficiently. By using Tealium, you can streamline your digital marketing operations and improve website performance without relying heavily on IT resources.
Best for: Digital marketers looking to manage vendor tags on their WordPress sites.
What it does well
- ✓Easily add Tealium tags without template editing
- ✓Includes a comprehensive data layer with site and post information
- ✓Designed for digital marketers to manage tags independently
Where it falls short
- •Limited information on additional features or integrations
Verdict
Tealium provides a straightforward solution for adding and managing tags, making it suitable for marketers who want to enhance their data collection without technical assistance.
From the developer
Tealium's own description of Tealium, lightly tidied.
Features
Allows users to easily add the Tealium tag without editing any template files.
A data layer is added to your WordPress website containing:
- Site name
- Site description
- Post ID
- Post date
- Post categories
- Post tags
- All post meta data, including custom fields
- Search terms
- Number of search results
- Current user role
About Tealium
Tealium is the leader in enterprise tag management, serving some of the most demanding customers in the world. Tealium’s web-based services make it easy for digital marketers to deploy and manage their third-party vendor tags, and then correlate the data those tags generate into an actionable source. Using Tealium, organizations can streamline their digital marketing operations, improve web site performance, cut costs, and power their big data initiatives. The company differentiates itself through ease of use, scale and performance, and fanatical customer support. Select clients include Petco, A+E Networks, Fox Networks Group, Urban Outfitters, and many more! More than ever, today’s marketers are turning to digital solutions to improve efficiency and results.
Tags – commonly known as tracking pixels – are becoming the data collection mechanism of choice, leaving marketers reliant on them to gather the right data about visitor activity and take action to improve their experience. But the process of deploying and managing vendor tags can be a nightmare for marketers, due to the technical nature associated with tagging, heavy costs, impact on site performance, and the dependence of IT resources to make changes. Tealium puts digital marketers in control of their online solutions, making it easy to add, edit, or remove any vendor without requesting assistance from IT. In addition, Tealium provides a rich source of all of an organization’s digital data to help marketers improve the effectiveness of their customer acquisition campaigns.
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purpose
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