Universally

The Best AI Translation Plugin for Multilingual WordPress Sites

Universally is the fastest way to translate your WordPress website into 110+ languages and run a fully multilingual site. The plugin connects WordPress to the Universally AI translation service — install the plugin, connect your site, pick your languages, and every page is automatically translated with clean URLs, hreflang tags, and translated metadata. No code, no template editing, no database bloat from a million extra translation rows.

Your visitors land on translated pages at URLs like yoursite.com/fr/ or yoursite.com/es/, with proper hreflang tags and translated page metadata, so search engines crawl and rank every language version of your site independently. That is the multilingual SEO foundation most translation plugins skip — and the reason translated content stays invisible in Google when you use them.

Upgrade Your Translation
Universally is free for one language and up to 2,000 translated words. Upgrade to a paid plan to translate more words across more languages and more sites — with the AI translation glossary, multilingual SEO controls, custom translation rules, the translation analytics dashboard, and priority support. Enterprise unlocks unlimited words, languages, and sites with a dedicated success manager. See Universally pricing for details on every translation plan.

Translate Your WordPress Site into 110+ Languages

Most WordPress translation plugins ask you to duplicate every post, every product, and every menu — then translate strings one at a time inside the admin. Universally does the opposite. The plugin sits between your visitor and your page, translates the full HTML output on the fly, and serves a fully translated page back. Whether your content is built with the block editor, a page builder, a shortcode, or a custom theme, the translation just works.

You don’t translate anything manually. Universally detects new content automatically — posts, pages, products, menus, widgets, custom fields, and dynamic content — and translates it as it appears. Publish a new blog post or add a new WooCommerce product, and the translation is generated on the next visit and cached for everyone after. Translate once, serve forever.

AI Translation That Understands Context, Not Just Words

Generic automatic translation tools translate word-by-word and produce robotic results. Universally uses AI translation that understands sentence context, your industry, and your brand voice. Idioms get adapted, product descriptions read like product descriptions, marketing copy keeps its rhythm, and legal language stays precise. Because translation happens at the HTML level, every button, form, menu, error message, and popup gets translated — if a visitor can read it, Universally can translate it.

Multilingual SEO with Hreflang, Translated URLs, and Translated Metadata

Multilingual SEO is the whole reason you translate your site. If Google can’t index your translated pages, you have a translated site that nobody finds. Universally handles every technical multilingual SEO requirement automatically.

Each language gets its own URL prefix (/fr/, /es/, /de/) so each translation is fully crawlable and indexable. Hreflang tags are added to every translated page so Google serves the right language to the right country. Page titles, meta descriptions, Open Graph tags, and Twitter card metadata are translated for an optimized snippet in every language. XML sitemaps include every translation, canonical tags point correctly, and translated content gets indexed as translated content. Universally is fully compatible with All in One SEO, Yoast SEO, Rank Math, and SEOPress — your existing SEO settings carry over to every translated page.

Translation Glossary: Lock Down Brand Names, Product Names, and Industry Terms

A good multilingual website never translates the things that shouldn’t be translated. With the Universally translation glossary, you control exactly how specific terms get translated — or whether they get translated at all. Keep brand names, product names, and trademarks in their original form. Override AI translations with the exact wording you want per language. Case-sensitive matching lets you handle terms like “Apple” the company differently from “apple” the fruit. Glossary rules apply across every page of every site connected to your translation account.

Custom Translation Rules for Granular Multilingual Control

Sometimes the right translation is no translation at all — like a code block, a legal disclaimer that must appear in the source language, or a section of a page where translation breaks the layout. Universally custom translation rules let you exclude specific selectors, classes, IDs, or entire pages from translation with zero code.

Read the full description on the official page →