WP-Optimize
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1M+ installs 4.8★ (2,606)
Visual Website Optimizer
VWO is the all-in-one platform that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.
The facts
- Rating
- 3★ from 6
- Active installs
- 5k+
- Price
- Free
- Last updated
- 13 Jun 2026
- Added
- Mar 2010
- Requires WP
- 2.7
- Tested up to
- WP 7.0.4
- Downloads
- 173,164
Our analysis
AI-assistedVisual Website Optimizer is a WordPress plugin designed to facilitate the integration of VWO SmartCode into your site. It automates the tracking of key WooCommerce events such as product views, add-to-cart actions, and completed purchases, providing valuable data for analytics and reporting.
The plugin allows for both asynchronous and synchronous code types, with an emphasis on asynchronous for better performance. It also offers optional server-side tracking to enhance event reliability, making it suitable for users who want to improve their eCommerce analytics.
Best for: This plugin is suitable for WooCommerce store owners looking to enhance their analytics capabilities.
What it does well
- ✓Simplifies VWO SmartCode integration
- ✓Automates tracking of WooCommerce events
- ✓Supports both asynchronous and synchronous code types
- ✓Optional server-side tracking for improved analytics
- ✓Compatible with WooCommerce
Where it falls short
- •Limited information on user experience and support
- •Only basic features mentioned
Verdict
Visual Website Optimizer provides essential tracking features for WooCommerce users, though details on user experience are limited.
From the developer
VWO's own description of Visual Website Optimizer, lightly tidied.
This plugin simplifies the process of adding the VWO SmartCode to your WordPress site and enables automatic tracking of WooCommerce events like product views, add-to-cart actions, and completed purchases. It also offers optional server-side tracking to bypass client-side blockers and improve event reliability.
Key Features
- Easy VWO (Wingify) SmartCode integration
- Automatic WooCommerce event tracking
- Event-level data passed to VWO for advanced reporting
- Support for asynchronous and synchronous SmartCode types
- Optional server-side tracking for more accurate analytics
- Works seamlessly with WooCommerce
Configuration and Setup
Configuring General Settings
- Go to Settings > VWO.
- Enter your VWO Account ID.
- Choose your preferred code type:
- Asynchronous (Recommended): Loads faster, doesn’t block elements.
- Synchronous: Not recommended for performance reasons.
- Click Save Changes.
Configuring WooCommerce Settings
- Open the WooCommerce tab in the VWO settings.
- Enable WooCommerce Event Tracking.
- Enable the specific events you want to track:
- Product Viewed
- Add to Cart
- Product Removed From Cart
- Purchase Order
- Click Save Changes.
Configuring Server-Side Tracking (Optional)
- Enable Server-Side Tracking from the WooCommerce tab.
- Click Save Changes.
Verifying Event Tracking in VWO
- Log in to your VWO account.
- Go to Data360 > Events.
- Perform sample actions on your WooCommerce store.
- Check the events list in Data360.
- Register any events listed under “Unregistered Events”.
WooCommerce Events Imported Into VWO
Product Viewed
- Event API Name:
woocommerce.productViewed - Payload:
- price, currency, productId, productTitle, productUrl, productCategory, productSku, quantity, variantId
Add To Cart
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