Checkout Field Editor (Checkout Manager) for WooCommerce – The best WooCommerce checkout manager plugin to man...
Free
400k+ installs 4.9★ (1,056)
WC-AC Hook
Integrates WooCommerce with ActiveCampaign by adding or updating a contact on ActiveCampaign with specified tags, when an order is created at checkout
The facts
- Rating
- 5★ from 15
- Active installs
- 1k+
- Price
- Free
- Last updated
- 20 Feb 2026
- Added
- Mar 2015
- Requires WP
- 4.1.1
- Tested up to
- WP 6.9.7
- Requires PHP
- 5.3
- Downloads
- 22,035
Our analysis
AI-assistedWC-AC Hook is a WordPress plugin that integrates WooCommerce with ActiveCampaign. It automatically adds or updates contacts in ActiveCampaign when an order is created during the WooCommerce checkout process, using the customer's billing information. The plugin allows for tagging contacts with multiple tags based on the source and specific products ordered, facilitating targeted marketing and automation through ActiveCampaign.
The plugin also offers a checkbox option at checkout for customers to sign up for marketing subscriptions. It tracks order statuses and updates tags accordingly, providing a detailed log for error checking. This plugin is suitable for eCommerce sites that use WooCommerce and want to enhance their marketing efforts through ActiveCampaign.
Best for: eCommerce sites using WooCommerce that want to integrate with ActiveCampaign for marketing purposes.
What it does well
- ✓Automatically creates or updates ActiveCampaign contacts
- ✓Tags contacts based on WooCommerce orders and products
- ✓Option for customers to sign up for marketing at checkout
- ✓Tracks order status and updates tags accordingly
- ✓Includes a system status log for error checking
Where it falls short
- •Limited information on advanced features or customisation options
Verdict
WC-AC Hook provides essential integration between WooCommerce and ActiveCampaign, making it useful for shops looking to streamline their customer management and marketing efforts.
From the developer
mtreherne's own description of WC-AC Hook, lightly tidied.
Integrates WooCommerce with ActiveCampaign by adding or updating a contact on ActiveCampaign with specified tags, when an order is created on WooCommerce at checkout. You also have the option of a checkbox at checkout to mimic a subscription form and allow contacts to signup to marketing.
Using the plugin means that all of your shop customers will be automatically created as contacts on ActiveCampaign. They will have their first name, last name, email and phone number taken from their billing details on their order. You must specify (in the plugin settings) on which ActiveCampaign list contacts are added or updated.
You may tag all contacts created in this way with multiple tags e.g. you may want to track that the source is your WooCommerce shop and that an order has been created. It is also possible to add tags based on each product item on an order e.g. if you want to know exactly what items a customer has ordered or perhaps a type of item (by using the same tag for multiple products).
This enables you to use ActiveCampaign automations (or integration with other applications) based on shop orders and products.
You have the option in settings to track order status. This means that contacts are created as soon as an order is created at checkout, and the suffix (pending), (failed), (processing), (on-hold), (cancelled) or (completed) will be appended to the last tags listed. The tags will be updated as the status changes. Please read the FAQs for an example to help you understand this option.
If a customer already exists as a contact on ActiveCampaign their details will be updated (note that a new contact will have a status of active, but updates will retain the existing contact status for the ActiveCampaign list).
A WooCommerce system status log called wc-ac-hook*.log can be checked for errors.
Tagged as
platform
WooCommerce
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