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What Would Seth Godin Do
Displays a custom welcome message to new visitors and a different message to return visitors using a simple cookie.
The facts
- Rating
- 4.8★ from 10
- Active installs
- 900+
- Price
- Free
- Last updated
- 20 May 2026
- Added
- Nov 2008
- Requires WP
- 6.0
- Tested up to
- WP 7.0.4
- Requires PHP
- 7.4
- Downloads
- 223,053
Our analysis
AI-assistedWhat Would Seth Godin Do is a WordPress plugin designed to greet first-time visitors with a custom welcome message while displaying a different message for returning visitors. It uses a cookie to track the number of visits and allows you to configure how many visits count as 'new'. You can choose where the messages appear and exclude specific posts or pages from displaying any messages.
This plugin is suitable for site owners who want to engage visitors differently based on their visit frequency. It is particularly useful for those looking to encourage subscriptions or highlight specific content to new users.
Best for: This plugin suits website owners looking to personalise visitor engagement based on their visit history.
What it does well
- ✓Customisable messages for new and returning visitors
- ✓Configurable visit count threshold for displaying messages
- ✓Lightweight with no external dependencies
- ✓Option to exclude specific posts or pages from messages
- ✓Active support and feature request options available
Where it falls short
- •Limited information on user feedback or detailed usage scenarios
Verdict
What Would Seth Godin Do offers a straightforward way to tailor messages for different visitors, making it a useful tool for enhancing user interaction on your site.
From the developer
James Hunt's own description of What Would Seth Godin Do, lightly tidied.
What Would Seth Godin Do lets you greet first-time visitors with a tailored welcome message — like an invitation to subscribe to your RSS feed — and show a different (or no) message to people who have already been to your site before.
The plugin stores a small cookie that counts how many times a visitor has been to your site. While the count is at or below the “# of Repetitions” threshold you configure, the new visitor message is shown. Once the visitor exceeds that threshold, the return visitor message appears instead.
Inspired by Seth Godin’s 2006 blog post: …in the middle, Starting.
Features:
- Separate, fully customisable messages for new and returning visitors.
- Configurable repetition threshold — choose how many visits count as “new”.
- Choose whether messages appear before or after post content, or only where you place the
<?php wwsgd_the_message(); ?>template tag. - Option to show or hide messages on Pages (vs. Posts only).
- Exclude specific post or page IDs from showing any message.
- No external dependencies; lightweight vanilla JavaScript.
Support & Feature Requests
I am actively working on What Would Seth Godin Do. If you have a support issue or have feedback or feature requests, I would love to hear it in the Support Forum.
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