Yoast SEO

Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees.

Yoast SEO: the #1 WordPress SEO plugin

Since 2008, Yoast SEO has helped site owners get their content found. More than 10 million websites now run it, from small local businesses to some of the most visited sites on the web.

Our mission is SEO for everyone. You should not need a specialist, a big budget, or a technical background to give your content a fair chance of being discovered.

Yoast SEO gives you everything you need to manage your on-site SEO. The Yoast SEO Premium plugin and its extensions unlock more advanced and AI-powered tools.

Ready for search, and ready for AI

People no longer only type queries into Google. They ask AI assistants, and those answers are built from content the AI has crawled, understood, and trusted. Yoast SEO helps you prepare for both.

• Schema.org structured data, so search engines and AI systems can understand what your content is actually about. Premium outputs significantly more schema types, including the E-E-A-T signals (experience, expertise, authoritativeness, and trustworthiness) that help AI systems understand who you are.
• Schema aggregation for NLWeb (Premium), which combines your site’s structured data into a single, deduplicated graph, so AI agents get a complete picture of your content in one request. Turn it on with a single toggle.
• LLMs.txt management, to guide how large language models interact with your content, including manual control over which pages are included.
• Bot blocker (Premium), to control which AI crawlers can use your content for training, including GPTBot, CCBot, and Google-Extended.
• Abilities API, so AI tools, dashboards, and automated workflows can read your SEO, readability, and inclusive language scores directly.

Algorithm changes have been arriving for over 15 years, and Yoast has tracked every one of them. Keeping the plugin updated means you benefit from ongoing technical improvements, schema updates, and AI advancements automatically, all guided by our signature traffic light approach.

Real-time guidance while you write

SEO is one of the most consistent and cost-effective sources of website traffic, though it can be complex. Whether you are just starting out or you have done this for years, Yoast SEO tells you what to fix before you publish, not after.

Red, orange, green. That is the whole idea. You get in-depth content and readability analysis that helps you create content designed to perform well in search, without needing to learn a new discipline first.

Quick and easy setup

Setting up Yoast SEO is quick and straightforward. No technical background required.

Our step-by-step configuration wizard walks you through the essentials, so Yoast SEO can generate accurate structured data that helps search engines understand your site.

Switching from another SEO plugin? Migration is seamless. You can import your existing SEO data and settings safely with our built-in import and export tools.

Read the full description on the official page →