WP Engine GeoTarget
Create a personalized user experience based on location.
The facts
- Rating
- 3.6★ from 15
- Active installs
- 300+
- Price
- Free
- Last updated
- 3 Feb 2025
- Added
- Feb 2015
- Requires WP
- 3.0.1
- Tested up to
- WP 6.7.7
- Downloads
- 77,353
Our analysis
AI-assistedWP Engine GeoTarget is a WordPress plugin that allows you to display content based on the visitor's geographic location. It integrates with variables from your WP Engine site, enabling you to tailor content as broadly as a country or as specifically as latitude and longitude.
The plugin is suitable for businesses looking to create location-specific marketing campaigns, localize content for different languages or currencies, and manage eCommerce offerings based on regional availability. It is designed for use within the WP Engine environment and is available for free to users on Premium and Enterprise plans.
Best for: This plugin is best for businesses using WP Engine that want to tailor content based on visitor location.
What it does well
- ✓Integrates with WP Engine site variables
- ✓Displays content based on visitor location
- ✓Supports localization for language and currency
- ✓Enables targeted marketing campaigns
- ✓Filters content based on legal requirements
Where it falls short
- •Only functions within the WP Engine environment
- •Free only for Premium and Enterprise plan users
- •Limited information on additional features
Verdict
WP Engine GeoTarget offers useful location-based content customisation for WP Engine users, though its functionality is limited to specific hosting plans.
From the developer
WP Engine's own description of WP Engine GeoTarget, lightly tidied.
WP Engine GeoTarget integrates with the variables on your WP Engine site to display content catered to the visitor’s location. With the ability to access variables from as broad as country to as specific as latitude and longitude, your website can now display geographically relevant content.
Geo-Marketing
- Create marketing campaigns targeted only at certain locations.
Localization
- Redirect incoming traffic to content in the local language or currency.
- Businesses with local branches can direct customers to a relevant physical location or local microsite.
Ecommerce
- Filter out merchandise or services that are not available in a certain locale.
- Display country-specific shipping, tax, or sales information.
Legal Requirements
- Filter required legal notices from countries for whom those notices may not be relevant.
* Please Note *
Customers on Premium and Enterprise plans can use this plugin at no additional cost. If you are on another plan type and would like to use GeoTarget on one of your sites, you can add it to your plan here. This will not function outside of the WP Engine environment.
Location Variable Shortcodes
You can use any of the following location variable shortcodes to return the various geographic location the user is visiting your site from:
1) Continent: [geoip-continent]
2) Country: [geoip-country]
3) Region: [geoip-region]