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Free Plugin by JS Morisset v9.14.0

WPSSO Google Merchant Feed XML

Google Merchant product and inventory feed XML for WooCommerce and custom product pages, including multilingual support.

WPSSO Google Merchant Feed XML

The facts

Rating
5★ from 3
Active installs
100+
Price
Free
Last updated
14 Aug 2026
Added
Aug 2022
Requires WP
6.0
Tested up to
WP 7.1
Requires PHP
7.4.33
Downloads
17,387

Our analysis

AI-assisted

WPSSO Google Merchant Feed XML is a WordPress plugin designed to create product and inventory feeds for Google Merchant. It supports WooCommerce as well as custom product pages, making it versatile for different e-commerce setups.

The plugin automatically generates multilingual feeds based on the languages used on your site, integrating with tools like WPML and Polylang. It provides a range of attributes for products, ensuring that detailed information is included in the feeds sent to Google Merchant.

Best for: This plugin is suitable for WooCommerce store owners looking to integrate with Google Merchant.

What it does well

  • Supports WooCommerce and custom product pages
  • Automatically generates multilingual feeds
  • Includes extensive product attributes for Google Merchant

Where it falls short

  • Requires the WPSSO Core plugin to function
  • Limited information on additional features or performance

Verdict

WPSSO Google Merchant Feed XML offers a straightforward solution for generating product feeds, particularly for users already within the WPSSO ecosystem.

From the developer

JS Morisset's own description of WPSSO Google Merchant Feed XML, lightly tidied.

<!-- about -->

Google Merchant product and inventory feed XML for WooCommerce and custom product pages, including multilingual support.

E-Commerce Plugin Optional:

WooCommerce is suggested but not required – the WPSSO Google Merchant Feed XML add-on can also use product information from custom product pages.

Complete WooCommerce Support:

WooCommerce simple products, product variations, product attributes, product meta data, and custom fields are all fully supported.

<!-- /about -->

Automatic Multilingual Support:

The Google merchant product feed XMLs are automatically created in your site’s language(s) from Polylang, qTranslate-XT, WPML, or the installed WordPress languages.

After activating the WPSSO Google Merchant Feed XML add-on, see the SSO > Google Merchant settings page for your feed URLs.

Google Merchant Feed XML Attributes:

  • Additional image link &#91;additional_image_link&#93;
  • Adult oriented &#91;adult&#93;
  • Age group &#91;age_group&#93;
  • Availability &#91;availability&#93;
  • Brand &#91;brand&#93;
  • Condition &#91;condition&#93;
  • Color &#91;color&#93;
  • Description &#91;description&#93;
  • Energy efficiency class &#91;energy_efficiency_class&#93;
  • Gender &#91;gender&#93;
  • Google product category &#91;google_product_category&#93;
  • Google search index &#91;canonical_link&#93;
  • GTIN &#91;gtin&#93; (inluding UPC, EAN, and ISBN)
  • Image link &#91;image_link&#93;
  • Item group ID &#91;item_group_id&#93;
  • Link &#91;link&#93;
  • Material &#91;material&#93;
  • Maximum energy efficiency class &#91;max_energy_efficiency_class&#93;
  • Minimum energy efficiency class &#91;min_energy_efficiency_class&#93;
  • MPN &#91;mpn&#93;
  • Pattern &#91;pattern&#93;
  • Price &#91;price&#93;
  • Product ID &#91;id&#93;
  • Product length &#91;product_length&#93;
  • Product height &#91;product_height&#93;
  • Product type &#91;product_type&#93;
  • Product weight &#91;product_weight&#93;
  • Product width &#91;product_width&#93;
  • Sale price &#91;sale_price&#93;
  • Sale price effective date &#91;sale_price_effective_date&#93;
  • Shipping &#91;shipping&#93;
    • Country &#91;country&#93;
    • Location group name &#91;location_group_name&#93;
    • Postal code &#91;postal_code&#93;
    • Price &#91;price&#93;
    • Region &#91;region&#93;
    • Service &#91;service&#93;
    • WPSSO Schema Shipping Delivery Time for WooCommerce add-on required for handling and transit times:
      • Maximum handling time &#91;max_handling_time&#93;
      • Minimum handling time &#91;min_handling_time&#93;
      • Maximum transit time &#91;max_transit_time&#93;
      • Minimum transit time &#91;min_transit_time&#93;

      Google Merchant Inventory XML Attributes:

      • GTIN &#91;gtin&#93;
      • Merchant ID &#91;target_customer_id&#93;
      • Price &#91;price&#93;
      • Product ID &#91;id&#93;
      • Quantity &#91;quantity&#93;
      • Store code &#91;store_code&#93;
      • Timestamp &#91;timestamp&#93;

      WPSSO Core Required

      WPSSO Google Merchant Feed XML is an add-on for the WPSSO Core plugin, which creates extensive and complete structured data to present your content at its best for social sites and search results – no matter how URLs are shared, reshared, messaged, posted, embedded, or crawled.

      Read the full description on the official page →

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