Best Free WordPress Plugins for Built-In Analytics

15 plugins compared · Updated August 2026 · Built-in Analytics

All 15 Free only Premium only

Choosing a WordPress plugin for built-in analytics comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

1. GA Google Analytics Best overall 92/100
2. Post Views Counter 91/100
3. WP ULike 88/100
4. Analytify 86/100
5. Wp Post Views 82/100
6. Trace My IP 80/100
7. Universal Google Analytics 79/100
8. Easy Share Solution For WordPress 78/100
9. Analytics Tracker 77/100
10. Integrate PostHog Web Analytics 76/100
11. Instant Emoji Reactions 76/100
12. WP Views Counter 75/100
13. Seriously Simple Stats 74/100
14. Light Views Counter 72/100
15. Controls for Contact Form 7 68/100

Best overall Free by Jeff Starr

GA Google Analytics

Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.

4.9★: from 158 ratings
400k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by dFactory

Post Views Counter

Post Views Counter allows you to collect and display how many times a post, page, or other content has been viewed in a simple, fast and reliable way.

4.9★: from 1,225 ratings
200k+: active installs
Updated: Aug 2026
Tested to: WP 7.1

WPScore

Read review View on WordPress.org

Free by Alimir

WP ULike

One-click like buttons your visitors actually use, plus a built-in analytics dashboard that shows what your audience loves. No vote limits.

4.8★: from 281 ratings
60k+: active installs
Updated: Aug 2026
Tested to: WP 7.0.4

WPScore

Read review View on WordPress.org

Free by Adnan

Analytify

Analytify is the must-have Plugin for Google Analytics 4 Integration, Tracking, & Reporting in WordPress. Enhanced eCommerce, Events, & Call Analytics

4.7★: from 487 ratings
20k+: active installs
Updated: Aug 2026
Tested to: WP 7.0.4