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GA Google Analytics
Adds Google Analytics tracking code to your WordPress site. Supports many tracking features.
The facts
- Rating
- 4.9★ from 158
- Active installs
- 400k+
- Price
- Free
- Last updated
- 10 Aug 2026
- Added
- Nov 2012
- Requires WP
- 4.7
- Tested up to
- WP 7.1
- Requires PHP
- 5.6.20
- Downloads
- 10,326,569
Our analysis
AI-assistedGA Google Analytics is a WordPress plugin that connects Google Analytics to your site, allowing you to track visitor data. It supports Google Analytics 4 and provides a simple interface to add your tracking ID and configure settings. This plugin is suitable for website owners who want to monitor their site's performance using Google Analytics.
Best for: Website owners looking to integrate Google Analytics for tracking and performance analysis.
What it does well
- ✓Connects Google Analytics 4 to WordPress
- ✓Lightweight and fast performance
- ✓Easy to use with a simple setup process
- ✓Regularly updated to stay current with tracking code
- ✓Includes options to customize tracking code
Where it falls short
- •Limited information on additional features
- •Pro version offers more features not detailed here
Verdict
GA Google Analytics is a straightforward solution for connecting Google Analytics to WordPress. It is effective for users who need basic tracking capabilities without unnecessary complexity.
From the developer
Jeff Starr's own description of GA Google Analytics, lightly tidied.
✨ Connects Google Analytics to WordPress
✨ Easily add Google Analytics 4 to your web pages
This plugin enables Google Analytics for your entire WordPress site. Lightweight and fast with plenty of great features.
🔥 Enable Google Analytics 4
Steps to enable Google Analytics 4:
- Follow this guide to create a GA4 account
- During account creation, you’ll get a tracking (measurement) ID
- Add your new tracking ID to the plugin setting, “GA Tracking ID”
- Select “GA4” for the plugin setting, “Tracking Method”
Save changes and done. Wait 24-48 hours before viewing collected data in your GA account.
🔥 GA Tracking Options
Here are the tracking methods available with this plugin:
- GA4 / Google Analytics 4 (default)
- Universal Analytics (deprecated)
- Legacy Tracking (deprecated)
Note: GA4 is recommended. Google has deprecated/disabled all other tracking options.
🔥 GA Feature Support
- Supports Google Analytics 4
- Supports Display Advertising
- Supports Enhanced Link Attribution
- Supports IP Anonymization
- Supports Force SSL
- Supports Google Optimize
- Supports Consent Signals
- Supports Tracker Objects (Universal Analytics)
- Supports User Opt-Out (Universal Analytics)
Also supports tracking links and conversions via the Custom Code setting. Learn more about Google Analytics.
🔥 General Features
- Blazing fast performance
- Does one thing and does it well
- Drop-dead simple and easy to use
- Regularly updated and “future proof”
- Stays current with the latest tracking code
- Includes tracking code in header or footer
- Includes tracking code on all WordPress web pages
- Includes option to add your own custom markup
- Sleek plugin Settings page with toggling panels
- Option to disable tracking of admin-level users
- Option to enable page tracking in the Admin Area
- Works with or without Gutenberg Block Editor
- Easy to customize the tracking code
- More features available in the Pro version »
This is a lightweight plugin that inserts the required GA tracking code. To view your site statistics, visit your Google Analytics account.
Tagged as
purpose
Analytics & Tracking
platform
Gutenberg & Block Editor
feature
Built-in Analytics
audience
Developers
Alternatives
Other plugins for measuring traffic.
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