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Best Free WordPress Plugins for Capturing Leads

15 plugins compared · Updated August 2026 · Lead Generation & Capture

All 15 Free only Premium only

Choosing a WordPress plugin for capturing leads comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. Hostinger Reach Best overall 91/100
  2. 2. CartFlows 90/100
  3. 3. Popup Builder & Popup Maker for WordPress 89/100
  4. 4. Popup Builder 89/100
  5. 5. Email Subscribers & Newsletters 89/100
  6. 6. Quiz and Survey Master 87/100
  7. 7. Hustle 86/100
  8. 8. Brave 86/100
  9. 9. Advanced Popups 85/100
  10. 10. MailOptin 85/100
  11. 11. Icegram Engage 85/100
  12. 12. FireBox 85/100
  13. 13. Jetpack CRM 84/100
  14. 14. Leadpages 84/100
  15. 15. Lead Generation Contact Widget & AI Chatbot: Chat Button, Ph... 84/100
1 Hostinger Reach
Best overall Free by Hostinger

Hostinger Reach

Launch and grow your email marketing effortlessly with Hostinger Reach. Collect contacts, sync subscribers, and send emails – all in one, AI powered.

5★
from 6 ratings
1M+
active installs
Updated
Aug 2026
Tested to
WP 7.1
91

WPScore

Read review View on WordPress.org
2 CartFlows
Free by Brainstorm Force

CartFlows

1 WordPress funnel builder & WooCommerce checkout plugin. Boost AOV with one-click upsells, order bumps & high-converting checkout pages.

4.8★
from 504 ratings
200k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
90

WPScore

Read review View on WordPress.org
4 Popup Builder
Free by popupbuilder

Popup Builder

Increase Sales, Lead Generation, Conversion rates and receive good Call to Action rates with smart WordPress popup plugin.

4.7★
from 2,213 ratings
200k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
89

WPScore

Read review View on WordPress.org
5 Email Subscribers & Newsletters
Free by Icegram

Email Subscribers & Newsletters

Add subscription forms on the website and send newsletters & automatically send post notification about new blog posts once it gets published.

4.6★
from 1,168 ratings
50k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
89

WPScore

Read review View on WordPress.org
6 Quiz and Survey Master
Free by ExpressTech Systems

Quiz and Survey Master

Quiz maker & survey maker for WordPress. Build quizzes, surveys, exams & assessments with scoring, results pages & lead capture — free & easy.

4.7★
from 1,281 ratings
40k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
87

WPScore

Read review View on WordPress.org
7 Hustle
Free by WPMU DEV - Your All-in-One WordPress Platform

Hustle

Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder

4.4★
from 858 ratings
90k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
86

WPScore

Read review View on WordPress.org
8 Brave
Free by Brave

Brave

The best drag-and-drop Popup Builder for WordPress. Create Popups, exit-intent popups, slide-ins, and lead generation forms & Woocommerce popups i …

4.8★
from 209 ratings
20k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
86

WPScore

Read review View on WordPress.org
9 Advanced Popups
Free by codesupplyco

Advanced Popups

Display high-converting newsletter popups, a cookie notice, or a notification with the light-weight yet feature-rich plugin.

4★
from 9 ratings
60k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
85

WPScore

Read review View on WordPress.org
10 MailOptin
Free by properfraction

MailOptin

Create popup, optin forms using easy form builder & popup maker. Send automated email to subscribers — Mailchimp, ActiveCampaign, Campaign Monitor etc

4.8★
from 435 ratings
10k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
85

WPScore

Read review View on WordPress.org
11 Icegram Engage
Free by Icegram

Icegram Engage

Create high-converting popups, email optins, and CTAs in minutes. Capture leads, grow your email list, and convert visitors into customers—without cod …

4.7★
from 369 ratings
10k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
85

WPScore

Read review View on WordPress.org
12 FireBox
Free by FirePlugins

FireBox

Newsletter optins, discount coupon popups, sticky bars and lightbox modals that capture leads and recover abandoned WooCommerce carts.

4.9★
from 75 ratings
7k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
85

WPScore

Read review View on WordPress.org
13 Jetpack CRM
Free by Automattic

Jetpack CRM

The CRM for small businesses. Manage leads, invoicing, billing, email marketing, clients, contacts, quotes, automation. Works with WooCommerce too.

4.3★
from 152 ratings
30k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
84

WPScore

Read review View on WordPress.org
14 Leadpages
Free by Leadpages

Leadpages

Easily publish your Leadpages landing pages to your WordPress site. Promote your lead magnets, events, promotions, and more.

5★
from 3 ratings
10k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
84

WPScore

Read review View on WordPress.org