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Hustle

Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder

Hustle

The facts

Rating
4.4★ from 858
Active installs
90k+
Price
Free
Last updated
20 Aug 2026
Added
May 2011
Requires WP
6.4
Tested up to
WP 7.1
Requires PHP
7.4
Downloads
4,669,869

Our analysis

AI-assisted

Hustle is a WordPress plugin designed for email marketing and lead generation. It allows you to create opt-in forms, popups, and slide-ins to capture visitor information and promote offers. With pre-designed templates and customization options, you can tailor the appearance and behaviour of your marketing modules to suit your needs.

This plugin is suitable for website owners looking to grow their mailing list and engage visitors through targeted marketing strategies. Its features include social sharing capabilities and advanced targeting settings, making it a versatile tool for various marketing campaigns.

Best for: Website owners and marketers seeking to enhance their email marketing and lead generation efforts.

What it does well

  • Offers pre-designed templates for various marketing campaigns
  • Provides advanced targeting and display settings
  • Includes smart triggers for popups and slide-ins
  • Allows extensive customization options for appearance
  • Free to use from the WordPress.org directory

Where it falls short

  • Limited information on specific features and capabilities
  • No details on premium features or upgrades

Verdict

Hustle is a comprehensive plugin for those looking to engage visitors and build a mailing list. Its range of features makes it a useful tool for various marketing strategies.

From the developer

WPMU DEV - Your All-in-One WordPress Platform's own description of Hustle, lightly tidied.

Hustle is the ultimate marketing plugin for building a mailing list and converting site traffic. Lead generation just got easier with simple set up optin forms, targeted marketing popups, and designer-made templates. Build a social following while you’re at it with Hustle’s diverse social sharing capabilities. From the award winning developers of Smush image optimization and Forminator form builder at WPMU DEV.

Hustle lets you easily grow your mailing list or display targeted ads across your site with popups, optins, slide-ins, widgets, and shortcodes.

Access unlimited pop-ups, slide-ins, and social shares from the start with Hustle Pro.

Level up immediately with unlimited campaign creation + access to the full suite of WPMU DEV performance and marketing plugins. Learn more about Pro.

Instant Templates For Every Kind Of Offer

Hustle makes the process of creating popups, slide-ins, and embeds easier with a range of pre-designed templates. The templates available represent a number of different use cases (e.g. Black Friday, giveaway, COVID notice, newsletter signup), meaning you can get started with a module that aligns with your campaign goals. See them in action below:

Learn The Ropes With These Hands-On Hustle Tutorials

Get Creative With Styling For Desktop and Mobile

Hustle’s flexible appearance settings can help your marketing stand out. Choose colors, animations, layouts, drop shadows, and display conditions from the easy-to-use design settings for all your marketing modules. By default layouts and templates are fully mobile responsive. But you can also make granular adjustments (margins, padding, borders, container sizing) to ensure your modules are popping on all devices.

Take Styling & Customization Even Further

If you have an eye for detail you’ll love the additional customization options available with Hustle. As well as basic appearance elements like layout, images, typography, and color – Hustle allows for more advanced detailing like borders, spacing, shadow, module sizing, and more. There’s also custom CSS if you’d really like to make your modules your own.

Highly Targeted Display Settings

Hustle has all the behavior and condition settings you’ll need to target visitors with email opt-ins or ads. Set up intelligent conditions such as: specific pages and posts, visitor device/browser, country, source of arrival, post registration, browser cookie, and a whole lot more.

Smart Triggers For Popups And Slide-ins

As well as intelligent visibility conditions, Hustle also allows you to set up a range of behavior triggers for your popups and slide-ins. Including: time on page, scroll, exit-intent, and more.

Read the full description on the official page →

Tagged as

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