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Best Free WordPress Plugins for Color

15 plugins compared · Updated August 2026 · Color

All 15 Free only Premium only

Choosing a WordPress plugin for color comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. Variation Swatches for WooCommerce Best overall 91/100
  2. 2. Custom Login Page Customizer 89/100
  3. 3. Variation Swatches for WooCommerce 88/100
  4. 4. Image Placeholders 86/100
  5. 5. Tabs Responsive 86/100
  6. 6. Variation Swatches for WooCommerce 85/100
  7. 7. Teydea Login Customizer 84/100
  8. 8. Product Variations Swatches for WooCommerce 84/100
  9. 9. Variation Swatches for WooCommerce 84/100
  10. 10. Fourteen Colors 84/100
  11. 11. WPC Variation Swatches for WooCommerce 82/100
  12. 12. Block Editor Colors 82/100
  13. 13. Variation Swatches for WooCommerce 80/100
  14. 14. YITH Color and Label Variations for WooCommerce 80/100
  15. 15. Countdown Timer Block 80/100
1 Variation Swatches for WooCommerce
Best overall Free by Emran Ahmed

Variation Swatches for WooCommerce

WooCommerce Variation Swatches replaces boring variation dropdowns with engaging color, image, and label swatches that can boost sales and customer sa …

4.8★
from 919 ratings
300k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
91

WPScore

Read review View on WordPress.org
3 Variation Swatches for WooCommerce
Free by Brainstorm Force

Variation Swatches for WooCommerce

Variation Swatches for WooCommerce replaces dropdowns with color, image & size swatches, helping shoppers decide faster and buy with confidence.

4.6★
from 47 ratings
200k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
88

WPScore

Read review View on WordPress.org
4 Image Placeholders
Free by WordPress Performance Team

Image Placeholders

Displays placeholders based on an image's dominant color while the image is loading.

3.5★
from 2 ratings
60k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
86

WPScore

Read review View on WordPress.org
5 Tabs Responsive
Free by wpshopmart

Tabs Responsive

Tabs Responsive is the most easiest drag & drop Tabs builder for WordPress. You can add unlimited Tabs with unlimited color Scheme.

4.7★
from 501 ratings
20k+
active installs
Updated
Jun 2026
Tested to
WP 7.0.4
86

WPScore

Read review View on WordPress.org
10 Fourteen Colors
Free by Nick Halsey

Fourteen Colors

Not a big fan of green and black? Love the layout of Twenty Fourteen, but need its colors to match your brand? Don't have time to create a child …

4.8★
from 48 ratings
8k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
84

WPScore

Read review View on WordPress.org
13 Variation Swatches for WooCommerce
Free by Woosuite

Variation Swatches for WooCommerce

Creates variation swatches for WooCommerce, converts your variation dropdown into color, label, or photo swatches with ease, The original Variation Sw …

3.7★
from 59 ratings
50k+
active installs
Updated
Jun 2026
Tested to
WP 6.9.7
80

WPScore

Read review View on WordPress.org
15 Countdown Timer Block
Free by bPlugins

Countdown Timer Block

Countdown timer block for Gutenberg – count down to events, sales, and launches with customizable layouts, colors, separators, and patterns.

4★
from 4 ratings
2k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
80

WPScore

Read review View on WordPress.org