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Best Free WordPress Plugins for Lead

15 plugins compared · Updated August 2026 · Lead

All 15 Free only Premium only

Choosing a WordPress plugin for lead comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. Joinchat Best overall 91/100
  2. 2. Popup Builder & Popup Maker for WordPress 89/100
  3. 3. Quiz and Survey Master 87/100
  4. 4. Hustle 86/100
  5. 5. Brave 86/100
  6. 6. Icegram Engage 85/100
  7. 7. Jetpack CRM 84/100
  8. 8. Leadpages 84/100
  9. 9. Quiz Builder for WooCommerce 84/100
  10. 10. Lead Form Builder & Contact Form 83/100
  11. 11. Mail Mint 83/100
  12. 12. WPBot 83/100
  13. 13. Lead Forensics 82/100
  14. 14. Wheel of Life: Coaching and Assessment Tool for Life Coach 82/100
  15. 15. Icegram Collect 82/100
1 Joinchat
Best overall Free by Creame

Joinchat

The most installed WordPress plugin for WhatsApp: a customizable floating button that turns your visitors into chats, leads and sales.

4.7★
from 189 ratings
700k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
91

WPScore

Read review View on WordPress.org
3 Quiz and Survey Master
Free by ExpressTech Systems

Quiz and Survey Master

Quiz maker & survey maker for WordPress. Build quizzes, surveys, exams & assessments with scoring, results pages & lead capture — free & easy.

4.7★
from 1,281 ratings
40k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
87

WPScore

Read review View on WordPress.org
4 Hustle
Free by WPMU DEV - Your All-in-One WordPress Platform

Hustle

Setup email optin forms, popups, newsletter forms & subscription forms to generate email leads with the best marketing popup builder

4.4★
from 858 ratings
90k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
86

WPScore

Read review View on WordPress.org
5 Brave
Free by Brave

Brave

The best drag-and-drop Popup Builder for WordPress. Create Popups, exit-intent popups, slide-ins, and lead generation forms & Woocommerce popups i …

4.8★
from 209 ratings
20k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
86

WPScore

Read review View on WordPress.org
6 Icegram Engage
Free by Icegram

Icegram Engage

Create high-converting popups, email optins, and CTAs in minutes. Capture leads, grow your email list, and convert visitors into customers—without cod …

4.7★
from 369 ratings
10k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
85

WPScore

Read review View on WordPress.org
7 Jetpack CRM
Free by Automattic

Jetpack CRM

The CRM for small businesses. Manage leads, invoicing, billing, email marketing, clients, contacts, quotes, automation. Works with WooCommerce too.

4.3★
from 152 ratings
30k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
84

WPScore

Read review View on WordPress.org
8 Leadpages
Free by Leadpages

Leadpages

Easily publish your Leadpages landing pages to your WordPress site. Promote your lead magnets, events, promotions, and more.

5★
from 3 ratings
10k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
84

WPScore

Read review View on WordPress.org
11 Mail Mint
Free by WPFunnels

Mail Mint

The easiest email marketing automation plugin for WordPress & WooCommerce - capture leads, send email campaigns, and automate your newsletters.

4.7★
from 126 ratings
5k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
83

WPScore

Read review View on WordPress.org
12 WPBot
Free by QuantumCloud

WPBot

AI ChatBot for WordPress WPBot - Automated 24/7 Live Chat Customer Support. NATIVE, AI Actions, Lead Generation, Forms, Gemini, ChatGPT, OpenRouter

4.7★
from 123 ratings
5k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
83

WPScore

Read review View on WordPress.org
13 Lead Forensics
Free by Lead Forensics Wordpress Plugin Support

Lead Forensics

Easily add your Lead Forensics tracking code to your WordPress site.

4★
from 4 ratings
5k+
active installs
Updated
Jun 2026
Tested to
WP 7.0.4
82

WPScore

Read review View on WordPress.org
15 Icegram Collect
Free by Icegram

Icegram Collect

Get readymade contact forms, email subscription forms and custom forms for your website. Choose from beautiful templates and get started within second …

4.7★
from 30 ratings
2k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
82

WPScore

Read review View on WordPress.org