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Give your AI full access to WordPress. It edits pages, fixes code, updates plugins and runs SEO work, with a backup and your approval first.
Atarim is a WordPress plugin designed to enable AI to perform various tasks on your site without needing to log in. It allows the AI to edit pages, fix code, update plugins, and manage SEO, among other functions, by providing it with real access to the site. This plugin is suitable for web agencies and freelancers managing multiple WordPress sites, as it streamlines workflows and automates routine tasks.
The plugin works with existing sites, regardless of their age or the themes used, and does not require migration. It supports a wide range of operations across different site elements, including page builders, media management, WooCommerce, and more, making it a versatile tool for site maintenance and updates.
Best for: Web agencies and freelancers managing multiple WordPress sites.
What it does well
Where it falls short
Atarim offers a unique approach to site management by leveraging AI capabilities. It is particularly useful for those looking to automate and streamline their workflow in WordPress.
Vito Peleg's own description of Atarim, lightly tidied.
You should not have to log in to WordPress to get work done.
This plugin means you don’t. It gives an AI real access to the site. Not read-only. It can edit a page, rewrite copy, fix a bug, update a plugin, change a Woo product and publish the change. You say yes first. Then it ships.
That is why we think this is the first plugin to install on any site you start or look after. It is the layer everything else runs on top of.
It also works on the site as it is. There is no rebuild and no migration. You do not move to a new platform, a new host or a new builder. Point it at a site built years ago, on a theme nobody remembers, and it works there too. Every site you already look after becomes an AI site the day you install this.
Most AI tools reach WordPress through the REST API. That gets you posts and pages. Real client sites are more than posts and pages.
This plugin gives the AI a proper toolset for what your site actually runs. On a site with Elementor, a form plugin, WooCommerce and a backup plugin, that is over 200 separate operations. About half of them write.
📄 Pages and posts – Create, edit, delete and duplicate any post type. Read the revision history and restore an old version.
🧱 Page builders – Read the page structure. Add, move, edit and delete single elements. In Elementor it also reads the widget and style schema, and creates and applies global classes.
🧩 Gutenberg – Read a page block by block. Apply changes block by block.
📝 Theme files – List, read, copy and replace PHP, CSS and JS files.
🖼️ Media – Upload files, swap one image for another everywhere it appears, and write alt text in bulk.
🛒 WooCommerce – Products, variations, orders, coupons, tax and checkout settings. Sales and stock reports.
📥 Forms – Read every form and entry. Check how many submissions came in. Find forms that have stopped getting any.
🔌 Plugins and themes – Install, update, activate, turn off and delete.
⚙️ Users, menus, taxonomies and site settings – Roles, permalinks, reading and media settings.
The toolset grows with the site. More plugins installed means more the AI can reach.
ℹ️ The AI action layer requires WordPress 6.9 or later. It is built on the WordPress Abilities API, which is part of WordPress core from version 6.9 onwards. On earlier versions the rest of Atarim – visual feedback, comments, screenshots and collaboration – works exactly as normal. Only the AI action layer stays inactive.
✅ Try this: “The client has rebranded. Swap the old logo for the new one everywhere it appears, and fix the alt text while you are in there.”
The plugin is an MCP server. That means you can point your own AI at it.
🧠 Use any MCP client – Claude, Codex or anything else that speaks MCP. Your AI gets the same access described above.
👥 Or use the six specialists – They come with Atarim and you assign work to them by name.
🖱️ Or click on the page – Point at anything on a live site, say what you want changed, and the work starts from that click.
Same site, same guardrails, whichever way you drive it. Setup commands for Claude, Codex and any other MCP client are on the Atarim MCP page.
✅ Try this: “Claude, read the homepage on the client site, work out what is making it slow, and fix it. Aim for 100% on lighthouse across the board.”
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