WPThumbs
Themes Plugins By purpose By industry Best-of lists Fix it guides
Free Plugin by IndieTech Solutions v1.2.1

IndieTech Popup Builder

A powerful popup plugin with Gutenberg editor support and advanced targeting options.

IndieTech Popup Builder

The facts

Active installs
100+
Price
Free
Last updated
18 Aug 2026
Added
Apr 2026
Requires WP
6.7
Tested up to
WP 7.1
Requires PHP
7.4
Downloads
1,526

Our analysis

AI-assisted

IndieTech Popup Builder is a WordPress plugin designed for creating and displaying popups on your website. It integrates with the Gutenberg editor, allowing you to use WordPress blocks to design interactive popup content. You can configure various settings such as triggers, behaviour, and design through the document sidebar.

The plugin offers advanced triggering options, including immediate display, time delays, scroll percentages, and exit intent. It also provides rules for including or excluding specific pages and settings for cookie duration. This plugin is suitable for users looking to enhance their site with lead generation forms, promotional offers, and alerts.

Best for: This plugin suits website owners looking to implement popups for engagement and lead generation.

What it does well

  • Supports the Gutenberg editor for easy content creation
  • Offers multiple advanced triggering options
  • Allows for detailed targeting with include and exclude rules
  • Customisable popup positioning and design settings
  • Free to use from the WordPress.org directory

Where it falls short

  • No published rating available
  • Limited information on user feedback or performance
  • Active installs are relatively low

Verdict

IndieTech Popup Builder provides a flexible solution for creating popups, but its low active installs and lack of user ratings may be a concern for some users.

From the developer

IndieTech Solutions's own description of IndieTech Popup Builder, lightly tidied.

Popup by IndieTech is a feature-rich WordPress popup plugin that makes it easy to create and display engaging popups on your website. Built with the Gutenberg editor, you can create rich, interactive popup content using familiar WordPress blocks.

Key Features

  • Gutenberg Editor Support: Create rich popup content using the WordPress block editor. All settings are in the document sidebar (Trigger, Behavior, Design, Location).
  • Advanced Triggering Options:
    • Immediate display on page load
    • Time delay (show after X seconds, 0-30)
    • Scroll percentage (show when user scrolls X% of the page)
    • Exit intent (when cursor leaves the viewport from the top)
    • Button / Link: open on click of any element with a specific CSS class (e.g. a Gutenberg button block)
    • Include rules (multi-select): All pages, Homepage, CPT single (by post type), Specific page/post IDs, URL prefixes (one per line)
    • Exclude rules: Exclude by post/page IDs or URL prefixes
    • Exclusions are applied first; popup shows if any include rule matches and no exclude rule matches
    • Cookie duration in days (0 = show every time, up to 365)
    • Choose when cookie is set: On Close or On Seen
    • Position: 9-position matrix (top/center/bottom x left/center/right)
    • Max width (200-1200px)
    • Overlay opacity (0-1)
    • Close button: Do not show, Show inside, or Show outside
    • Close when clicking outside (overlay)
    • Disable page scroll when popup is open

    How It Works

    1. Create a new popup by going to Popups > Add New
    2. Use the Gutenberg editor to add your content (text, images, forms, buttons, etc.)
    3. In the document sidebar, configure Trigger, Behavior, Design, and Location
    4. Publish (or set to Private for logged-in users only). Your popup will appear based on your targeting and trigger settings

    Use Cases

    • Lead generation forms
    • Newsletter signups
    • Promotional offers and announcements
    • Important messages and alerts
    • Exit intent offers
    • Welcome messages
    • Cookie consent notices
    • Product launches and updates

    Read the full description on the official page →

Tagged as

Alternatives

Other plugins for popups and optins.

Popup Maker

Want to boost sales & marketing efforts? Use your favorite forms & builder. Unlimited popups & imp...

Free 700k+ installs 4.9★ (4,504)
Firelight Lightbox

Formerly Easy Fancybox. The most popular WordPress lightbox plugin. Simple, fast, and responsive. Opens images...

Free 200k+ installs 4.8★ (355)
My Sticky Bar

Create a welcome notification bar for your website. Also, My Sticky Bar plugin can make your menu or header st...

Free 100k+ installs 4.9★ (1,196)
Depicter

Build Stunning Slider and Popup. Exit intent Popup, Image slider carousel, video slider carousel, post slider...

Free 80k+ installs 4.6★ (234)
Poptin

Poptin

90

Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contac...

Free 20k+ installs 4.9★ (694)