iZooto

Over 15,000 news publishers, bloggers, enterprise media companies and content creators across the globe trust iZooto as their audience engagement platform. We enable publisher growth by helping them build, engage, grow and monetize their audience.

iZooto helps publishers, news websites and bloggers build, engage, and retain your audience using a wide variety of push notifications such as web push notifications, app push notifications (Android and iOS), Messenger push notifications, News Hub for publishers, and even convert your AMP site visitors into your audience.

Web push notifications is a permission-based marketing channel.
– Push notifications work across devices and form factors. They are delivered on browsers in real-time, even when your users are not on your site.
– Notifications are targeted, and highly visible as they are delivered directly to your audience, with impressive adoption rates by end users (CTRs) that vary from 3% to 25% depending upon the editorial appeal of the notification pushed out.

App push notifications on the other hand are bite-sized messages sent to users who have installed an app on their mobile device and granted permission. App push notifications are rapidly evolving into a rich and interactive medium.

Messenger push notifications help build and engage your audience on Facebook Messenger. Facebook has more than 1 billion active users, giving you an opportunity to tap into that audience and engage them at your will.

News Hub is a personalized notification inbox for your website. It provides you with amazing shelf life, that enables readers to interact with push notifications directly from your website whenever they want to. More the clicks, more the page views and more the revenue.

iZooto helps you accomplish 3 key objectives:
1. Build your marketing list: Convert your website and AMP site visitors to your audience. With an opt-in rate of up to 7%, you can build a list 30 times faster than email.
2. Understand your audience: Segment your audience based on their location, on-site behaviour, device, and more and improve customer retention
3. Engage and monetize – Send targeted notifications to your audience and drive engagement. Publishers can grow their traffic and monetize their audience by opting in to send ads via push notifications.

Supported browsers

• iZooto supports push notifications on all leading browsers including Chrome, Firefox, Safari, Opera and Microsoft Edge.
• However push notifications on iOS on iPhone, iPad and Internet Explorer are not supported.

Powerful Features For Publishers

• One Click Activation – it takes just one click to integrate iZooto with WordPress.
• Support for your AMP Site – convert your AMP visitors to your audience and utilize the surge in traffic to your content.
• Manage Notifications from WordPress – send push notifications that get auto-composed to your entire audience when you update or publish a post from your WordPress account.
• Automated Push Notification – every time you publish something, a notification will be automatically pushed using iZooto’s Zapier integration. You can also create a series of automated notification drips to engage with your audience and trigger action.
• Schedule Notifications – time your push notifications to be sent one time or on a recurring basis and put user engagement on autopilot.
• Advanced Targeting – target users according to their interests, behavior, device and location making it possible to share hyperlocal content.
• Analysis – analyse your audience growth, campaign performance and understand where your audience comes from and how do they access your website.
• Build your audience through Facebook Messenger – Reach out to a wider target audience, including users on iOS. Notifications are sent to users who have either started a chat with you on Facebook, commented on your Facebook post or have given permission on your website.

Success Stories

• Over 15,000 publishers use iZooto to push out over 200B notifications every month. Leading brands including the likes of Times, Publisher Desk, Network 18, Summit Media, Khaleej Times, Mubasher, and Sanook use iZooto to engage their audience.
• Our trusted enterprise grade architecture ensures hassle free delivery of your notifications even when you target millions of users at one go.
• iZooto now contributes up to 15% of total traffic for leading enterprise publishers across markets. In certain cases of publishers such as Philnews and Pricebaba, iZooto generates up to 15% of total revenue.
• Compared to general purpose push notification services that only scratch the surface of push notifications, iZooto is created from the ground-up to solve core publisher problems at enterprise scale.

Testimonial- Customers On WordPress Love Us

Jomar, CEO @ PhilNews says – After using iZooto for several days, it made me think that this could be the replacement for the lost traffic from Facebook. Currently, iZooto increases my traffic by more than 20% every month. Check out the PhilNews case study to know how they increased their website sessions and got better page views.

Pricing Plans For Publishers

Read the full description on the official page →