The #1 Mailchimp plugin for WordPress. Allows you to add a multitude of newsletter sign-up methods to your sit...
Free
1M+ installs 4.8★ (1,497)
Mailchimp for WooCommerce
Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.
The facts
- Rating
- 4★ from 725
- Active installs
- 200k+
- Price
- Free
- Last updated
- 7 Aug 2026
- Added
- Oct 2016
- Requires WP
- 6.2
- Tested up to
- WP 7.0.4
- Requires PHP
- 7.4
- Downloads
- 23,995,744
Our analysis
AI-assistedMailchimp for WooCommerce is a WordPress plugin that integrates your WooCommerce store with your Mailchimp account. It automatically syncs customer purchase data, allowing you to send targeted marketing campaigns, follow up with customers, and recover abandoned carts.
The plugin is designed for e-commerce businesses looking to enhance their marketing strategies using Mailchimp. It includes features for tracking customer behaviour, showcasing product recommendations, and setting up marketing automations, making it suitable for those who want to optimise their online store's performance.
Best for: E-commerce businesses using WooCommerce that want to leverage Mailchimp for marketing.
What it does well
- ✓Free to use from the WordPress.org directory
- ✓Automatically syncs purchase data with Mailchimp
- ✓Supports marketing automations for cart recovery and customer follow-ups
- ✓Compatible with WPML for multilingual sites
- ✓Offers detailed marketing performance data in Mailchimp Dashboard
Where it falls short
- •Limited compatibility on WordPress.com to Business tier users only
- •Older WooCommerce integration data displays separately
Verdict
Mailchimp for WooCommerce provides valuable tools for e-commerce marketing, though its compatibility limitations may affect some users.
From the developer
Mailchimp's own description of Mailchimp for WooCommerce, lightly tidied.
Join the 17 million customers who use Mailchimp, the world’s largest marketing automation platform, to develop their e-commerce marketing strategy. With the official Mailchimp for WooCommerce integration, your customers and their purchase data are automatically synced with your Mailchimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts. And it’s completely free.
What you can do with this plugin
- Sync to your Audience in Mailchimp with purchase data.
- Sync new subscribers to your Audience when they create an account and opt-in.
- Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)
- Showcase product recommendations.
- Track and segment customers based on purchase history and purchase frequency.
- View detailed data on your marketing performance in your Mailchimp Dashboard.
- Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.
- Automatically embed a pop-up form that converts your website visitors to subscribers.
- Add discount codes created in WooCommerce to your emails and automations with a Promo Code content block
- Create beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your audience.
- This plugin is WPML compatible
Important Notes
This plugin supports our most powerful API 3.0 features, and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp.
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.
WordPress.com compatibility is limited to Business tier users only.
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