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Free Plugin by Fernando Tellado v2.4.4

Visibility

Lightweight Free WordPress SEO: meta tags, schema, Open Graph, redirects, robots, LLMS, MD, sitemap. No bloat, no tracking. Visible to search and AI.

Visibility

The facts

Rating
5★ from 4
Active installs
100+
Price
Free
Last updated
28 Aug 2026
Added
Jun 2026
Requires WP
6.1
Tested up to
WP 7.1
Requires PHP
7.4
Downloads
3,829

Our analysis

AI-assisted

Visibility is a WordPress plugin designed to provide essential SEO features without the complexity of larger suites. It includes tools for managing meta tags, canonical URLs, Open Graph data, JSON-LD schema, and redirects, all while maintaining a lightweight footprint. The plugin is built on WordPress core APIs, ensuring compatibility and optimisation with the platform.

This plugin is suitable for users who need straightforward SEO management without additional bloat. It offers features like bulk indexing options, sitemap control, and a redirect manager, making it ideal for various types of websites, including shops, campuses, and portfolios.

Best for: This plugin suits users looking for essential SEO tools without the complexity of a full suite.

What it does well

  • Lightweight at about 290 KB
  • No upsell banners or Pro tier
  • Imports data from other SEO plugins easily
  • Offers independent modules for specific SEO tasks
  • Repairs native XML sitemap functionality

Where it falls short

  • Limited information on user experience and support
  • No advanced features found in larger SEO suites

Verdict

Visibility provides a focused approach to SEO management, making it a practical choice for users who want essential features without unnecessary extras.

From the developer

Fernando Tellado's own description of Visibility, lightly tidied.

Visibility is the SEO essentials without the suite. It covers what most sites actually need (meta tags, canonical URLs, Open Graph, JSON-LD schema, robots directives, redirects, AI discovery with llms.txt and Markdown for agents, robots.txt editor and native XML sitemap control) in about 290 KB, with no Pro tier, no upsell banners and nothing phoning home. It is built on WordPress core APIs (wp_robots, wp_sitemaps_*, register_post_meta, the Block Editor), so most of the work is the platform’s, already optimized.

Coming from Yoast, Rank Math, All in One SEO or SEOPress? Visibility imports your titles, descriptions, robots, Open Graph, schema and redirects in one click. The clean metadata it outputs is what search engines and AI assistants (ChatGPT, Perplexity, Gemini) read to understand and cite you: the AEO/GEO angle without the bloat.

Four modules, toggled independently from Overview:

  • Discover — meta title and description, Open Graph and Twitter Cards, Article/BreadcrumbList/Person JSON-LD with a selectable schema type per content type, FAQPage from Details and Accordion blocks, and Site Identity, plus AI discovery: llms.txt, Markdown for agents and a robots.txt editor. Author expertise feeds the Person schema, and a freshness filter flags stale content. Per-post and per-term overrides for all of it.
  • Indexing — bulk or per-item noindex / nofollow by post type and taxonomy, with rules for search, 404, date, paginated, attachment and author archives plus RSS feeds. Remove the base of any taxonomy one by one, pick a WooCommerce product URL structure, redirect attachment pages to their parent, all with 301s. Quick Edit, Bulk actions and a Robots column on your lists.
  • Sitemaps — control over the native XML sitemap: exclude post types, taxonomies, users, posts and terms; lastmod dates; 301s from old sitemap URLs; noindexed content stays out automatically. It also repairs the 404 status WordPress puts on /wp-sitemap.xml when a site has no blog posts.
  • Redirects — a lightweight 301 / 302 / 307 / 410 manager resolved in PHP (no .htaccess, no custom table, no 404 log), with CSV import / export, suggested redirects when you delete a post, and WordPress slug-change redirects you can take over.

It repairs the native sitemap instead of walking away from it. On a site with no published blog posts WordPress serves /wp-sitemap.xml with a 404 status, and Google discards any sitemap that does not answer 200. Shops, campuses, service sites and portfolios all live in that state and almost never notice, because the file looks perfect in a browser. The big suites never meet the problem: they publish their own sitemap from their own URL with their own header, and leave the native one broken behind them. Visibility is built on the native one, so it fixes it.

Per-post controls live in the Block Editor panel and a matching Classic meta box. A Tools tab groups the importers and exports your configuration as JSON for another site.

Visibility replaces a full SEO suite rather than running alongside one (two would fight over the <head>), and warns you if another one is active.

Perfect companions

Visibility is fully independent — these plugins aren’t required — but they pair really well with it:

  • VigIA — AI visibility, crawler analytics, Site Identity JSON-LD on the home page. Visibility coordinates @id references with VigIA so both can add schema without duplicating the Organization or WebSite nodes.
  • Share Buttons & AI-powered Summaries — share buttons for social networks and AI assistants. Helps your content reach both audiences and language models.
  • AI Content Signals — control how AI systems can use your content (training, search, both) through robots.txt directives endorsed by Cloudflare.
  • Vigilante — all-in-one WordPress security: firewall, login protection, security headers, 2FA, file integrity monitoring.

External services

This plugin connects to Gravatar (operated by Automattic Inc.) to check whether the post or page author has a public Gravatar avatar, so it can be exposed in Open Graph tags (og:image) and in Person JSON-LD (image) for E-E-A-T.

What data is sent and when:

  • When a singular view is rendered and the Open Graph module is active, and no other image source exists (per-post og:image, featured image, WooCommerce gallery image, inline content image), the plugin sends an MD5 hash of the lowercased and trimmed author email to https://www.gravatar.com/avatar/{hash}?d=404 via wp_remote_head() (HEAD request, no body).
  • When an author archive is rendered and the Person schema module is active, the same probe is performed for that author.
  • The original email address is never sent — only an MD5 hash, which is the standard Gravatar lookup mechanism.
  • The result (found / not found) is cached for 24 hours in a transient so subsequent page loads do not hit Gravatar again.

This is the same mechanism WordPress itself uses to display Gravatar avatars in comments. Gravatar’s privacy policy: https://automattic.com/privacy/

Performance and security

Read the full description on the official page →

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