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Free Plugin by WPXPO v1.4.46

WowOptin: Next-Gen Popup Maker

Create stunning popups and newsletter forms with WowOptin. Boost your lead generation and sales with advanced targeting and Canva-like flexibility.

WowOptin: Next-Gen Popup Maker

The facts

Rating
5★ from 22
Active installs
1k+
Price
Free
Last updated
24 Aug 2026
Added
Dec 2024
Requires WP
6.4
Tested up to
WP 7.0.4
Requires PHP
7.4
Downloads
40,944

Our analysis

AI-assisted

WowOptin is a WordPress plugin designed for creating popups and opt-in forms to collect leads. It features over 700 pre-designed templates, allowing users to build various types of popups, banners, and inline forms tailored to their needs. The plugin also offers integrations with multiple email marketing tools and includes A/B testing capabilities to optimise lead generation efforts.

This plugin is suitable for businesses looking to enhance their lead capture strategies through engaging popups and forms. Its AI-powered copywriting tools and advanced targeting options can help improve conversion rates and user engagement.

Best for: Businesses seeking to improve lead generation through effective popups and forms.

What it does well

  • 700+ ready-made popup designs
  • Integrates with 10+ email marketing tools
  • AI-powered copywriting features
  • Manual and automated A/B testing available
  • Dedicated support team with high customer satisfaction

Where it falls short

  • Limited information on specific features and capabilities
  • No details on advanced customisation options

Verdict

WowOptin offers a range of tools for lead generation through popups and forms, making it a practical choice for businesses focused on enhancing their email marketing efforts.

From the developer

WPXPO's own description of WowOptin: Next-Gen Popup Maker, lightly tidied.

🔥 Canva-like popup building flexibility for WordPress
📜 700+ eye-catching ready-made popup designs
🖇️ Integrations with 10+ email marketing and analytics tools
🤯 AI-powered copywriting with ChatGPT, Gemini, and Grok
🧪 Both manual and automated A/B testing available
🎯 Advanced targeting options for better conversion
💖 A plugin by WPXPO that powers 60K+ businesses
💪 Dedicated support team with 4.9/5 customer satisfaction on Trustpilot

WowOptin is a popup builder plugin for collecting leads from various sources. It offers 700+ pre-designed popups, slides, hello bars, and in-line banners, plus 10+ integrations and built-in A/B testing to enhance lead collection with AI-powered copywriting.

✔ Subscriber
✔ Announcement
✔ Coupon
✔ Special Offers
✔ Exit Intent
✔ Increase Sales
✔ Boost conversions
✔ Gamification (Coming Soon)
✔ Feedback (Coming Soon)

What can I do with WowOptin?

WowOptin is just another opt-in and popup builder with more flexibility and dynamic controls. Let’s start exploring the different possibilities of WowOptin.

Popups

WowOptin helps you build the perfect pop ups based on your requirements. So you can collect leads, show discounts, or reduce abandoned carts. Here is a list of popups that you can make with WowOptin:

✔ Lead Magnet Popup
✔ Exit Intent Popup
✔ Contact Form Popup
✔ Announcement Popup
✔ Upsell Popup
✔ Cross-sell Popup
✔ And More

Banner / Hellobar

Showing banners or a hello bar is a great way to display sales campaign announcements. With WowOptin you can build eye catchy banners and display them on your desired pages or full site. It will make sure that all of your visitors are aware of the sales campaigns.

Slides

slides are another great way to showcase announcements or special offers. It ensures that your visitors have a good browsing experience and see the offer. You can adjust the position as per your requirements.

Inline Forms

It helps you create your opt-ins and place them on your desired position via shortcode. It can be on your blog posts, product pages, sidebar, or footer widgets. So you can create lead magnets or subscription forms and place them on the places you want.

Multi-Step Form

With WowOptin, you can also create multi-step forms to make them more engaging and conversion-focused. Like in the first step you can get the email ID and then you can show your announcement, discount coupon, or whatever you want.

Read the full description on the official page →

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