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Free Plugin by Blair Williams v4.0.15

PrettyLinks

🌠 Shorten, brand, and track any URL on your own domain. Keep your links — and your data — where they belong. 🔗

PrettyLinks

The facts

Rating
4.8★ from 1,317
Active installs
200k+
Price
Free
Last updated
25 Aug 2026
Added
Mar 2009
Requires WP
6.0
Tested up to
WP 7.1
Requires PHP
7.4
Downloads
10,180,831

Our analysis

AI-assisted

PrettyLinks is a WordPress plugin designed for managing affiliate links and creating branded short URLs. It transforms long URLs into concise, memorable links that reflect your domain, allowing you to maintain control over your links and analytics. This plugin is particularly useful for affiliate marketers, bloggers, and anyone who shares links regularly.

With features like click tracking, custom slugs, and the ability to create one-click payment links through Stripe, PrettyLinks offers a comprehensive solution for link management. It also includes privacy controls and bot filtering to ensure accurate analytics and compliance with data protection regulations.

Best for: This plugin suits affiliate marketers and content creators who need to manage and share links effectively.

What it does well

  • Transforms long URLs into branded short links
  • Tracks clicks with detailed analytics
  • Allows for one-click payment links with Stripe
  • Includes built-in privacy controls
  • Modern bot filtering for accurate data

Where it falls short

  • Limited information on advanced features or integrations

Verdict

PrettyLinks provides a robust solution for link management and tracking, making it a valuable tool for those who frequently share URLs.

From the developer

Blair Williams's own description of PrettyLinks, lightly tidied.

PrettyLinks takes any long, ugly URL and turns it into a short, branded link on your own domain. So instead of sharing some endless affiliate string, you share yoursite.com/recommends/widget — clean, memorable, and unmistakably yours. No more renting your links from bit.ly, tinyurl.com, or whichever shortener raised its prices this year.

Here’s the part people love most: your links and your click data live on your site, not someone else’s. You own the branding. You keep the analytics. And if a destination URL ever changes, you update it once and every link you’ve ever shared just keeps working.

Why people pick PrettyLinks 🌠

If you share links for a living — affiliate marketers, bloggers, podcasters, social media folks — you want three things: links that look professional, the freedom to change where they point, and a real picture of what’s getting clicked. PrettyLinks does all three. Every click is logged with referrer, browser, OS, and host, so you’re never guessing about what’s working.

And version 4.0 is a big one. We rebuilt the whole thing from scratch on a fast, modern React admin, then added smarter bot filtering, built-in privacy controls, and CSV link importing — all of it free.

PrettyPay™ Links 💵

Want to sell something? PrettyPay™ lets you spin up a one-click Stripe checkout link and share it anywhere — e-books, courses, downloads, subscriptions, you name it. It all runs through your own domain and brand. Share the link, get paid. No store required.

Lite Features ✔️

🔗 Branded Short Links on Your Own Domain
Turn any long URL into a clean, branded short link in seconds.

💰 PrettyPay™ Stripe Checkout Links*
Create one-click payment links with Stripe. Share anywhere and start selling instantly.

🔃 301, 302 and 307 Redirects
Choose between Permanent (301) and Temporary (302/307) redirects per link.

⚙️ Custom or Auto-Generated Slugs
Pick your own slug or let PrettyLinks generate one. Reserved Slug Patterns protect critical WordPress paths from accidental collisions.

🔎 Click & Unique-Click Tracking
Every click logged with referrer, IP, browser, OS, and host data.

🤖 Modern Bot Filtering
Keep AI crawlers and bots out of your stats out of the box — with Cloudflare bot-header support and your own custom user-agent rules.

🔐 Built-In Privacy Controls
IP anonymization and a configurable click-retention window help you stay GDPR-friendly.

📊 Customizable Click Reports
Filter charts by date range, link, and unique vs. total clicks.

Read the full description on the official page →

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