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Best WordPress Plugins for Url Shortener

12 plugins compared · Updated August 2026 · URL Shortener

All Free only 11 Premium only

Choosing a WordPress plugin for url shortener comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 12 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 11 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. PrettyLinks Best overall 90/100
  2. 2. BetterLinks Best free 86/100
  3. 3. URL Shortify 85/100
  4. 4. Hum 80/100
  5. 5. LinkCentral 80/100
  6. 6. Bitly URL Shortener 79/100
  7. 7. ShortLinks Pro 77/100
  8. 8. Link Shortner 70/100
  9. 9. Linker 64/100
  10. 10. YOURLS: WordPress to Twitter 54/100
  11. 11. Shorter Links 45/100
  12. 12. Premium URL Shortener WordPress Plugin Best premium —
1 PrettyLinks
Best overall Free by Blair Williams

PrettyLinks

🌠 Shorten, brand, and track any URL on your own domain. Keep your links — and your data — where they belong. 🔗

4.8★
from 1,317 ratings
200k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
90

WPScore

Read review View on WordPress.org
2 BetterLinks
Best free Free by WPDeveloper

BetterLinks

Shorten, cloak, redirect & track every link in WordPress. Branded short URLs, click analytics, affiliate links & MCP access for AI assistants.

4.8★
from 85 ratings
20k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
86

WPScore

Read review View on WordPress.org
3 URL Shortify
Free by KaizenCoders

URL Shortify

URL Shortify helps you beautify, manage, share & cloak any links on or off your WordPress website. Create links using your domain name!

4.7★
from 166 ratings
10k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
85

WPScore

Read review View on WordPress.org
4 Hum
Free by Will Norris

Hum

Personal URL shortener for WordPress

5★
from 8 ratings
600+
active installs
Updated
Aug 2026
Tested to
WP 7.1
80

WPScore

Read review View on WordPress.org
5 LinkCentral
Free by Design for WP

LinkCentral

The easiest URL shortener, short links manager, and link tracking plugin. Fast and optimised for better redirects, affiliate links and click tracking.

5★
from 19 ratings
400+
active installs
Updated
Aug 2026
Tested to
WP 7.1
80

WPScore

Read review View on WordPress.org
6 Bitly URL Shortener
Free by Codehaveli

Bitly URL Shortener

Bitly URL Shortener uses the functionality of Bitly API to generate Bitly short link without leaving your WordPress site.

5★
from 5 ratings
500+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
79

WPScore

Read review View on WordPress.org
8 Link Shortner
Free by Dipakkumar Parmar

Link Shortner

Link Shortner allows you to easily create clean, branded short permalink links for your posts custom URL.

4.5★
from 11 ratings
700+
active installs
Updated
Aug 2025
Tested to
WP 6.8.8
70

WPScore

Read review View on WordPress.org
9 Linker
Free by Elementor

Linker

Track Outbound Link Clicks Easily: Shorten & track your site links by using your own domain name. e.g. "your-domain.com/go/link"

4.3★
from 14 ratings
2k+
active installs
Updated
Dec 2024
Tested to
WP 6.7.7
64

WPScore

Read review View on WordPress.org
11 Shorter Links
Free by akrabat

Shorter Links

Override the default WordPress "shortlink" URL with one that has a custom text in it. You can also set a different base URL.

3.8★
from 4 ratings
100+
active installs
Updated
Aug 2015
Tested to
WP 4.3.34
45

WPScore

Read review View on WordPress.org

Also worth a look — not enough public data to score

These match what you are looking for, but they do not publish a user rating or an install count, so we cannot place them in the ranking above. They are listed here rather than being given a score we would have to invent.