WPThumbs
Themes Plugins By purpose By industry Best-of lists Fix it guides
Free Plugin by Promolayer Popup Builder v1.1.2

Promolayer

Not your average popup builder! Boost conversions and subscriptions with beautiful popups, banners, slide-ins, coupon wheels, spin to wins and more.

Promolayer

The facts

Rating
5★ from 5
Active installs
1k+
Price
Free
Last updated
27 Nov 2025
Added
Apr 2022
Requires WP
4.6
Tested up to
WP 6.8.8
Requires PHP
5.6
Downloads
17,949

Our analysis

AI-assisted

Promolayer is a WordPress plugin that enables you to create various types of popups, slide-ins, and banners on your website. It includes features like A/B testing, advanced targeting rules, and customizable templates to help you capture leads and grow your email list. The plugin is designed for users looking to enhance their website's conversion rates through engaging and interactive elements.

The plugin is suitable for anyone wanting to improve user engagement and prevent cart abandonment. It includes built-in starting points such as welcome popups and countdown timers, as well as integrations with services like Mailchimp and Klaviyo for email marketing.

Best for: This plugin suits website owners looking to enhance lead generation and improve conversion rates.

What it does well

  • Free to use for the first 1,000 views per month
  • Includes A/B testing tools for optimization
  • Offers over 100 customizable templates
  • Integrates with popular email marketing services
  • Supports both English and Japanese languages

Where it falls short

  • Limited to 1,000 views per month in the free version
  • No specific pricing information for higher usage
  • Data on long-term effectiveness is not provided

Verdict

Promolayer offers a range of tools for creating engaging popups and forms. It is a useful option for those aiming to boost user interaction and email subscriptions.

From the developer

Promolayer Popup Builder's own description of Promolayer, lightly tidied.

Promolayer helps you rapidly create popups, slide-ins, spin the wheels, banners and more on your website. Continuously optimize and improve with Promolayer’s A/B testing tools.

Promolayer offers no-nonsense ease of use and actionable data-forward reporting. You can create beautiful contact forms, signup forms, newsletter forms, and optins in just 2 minutes. Advanced targeting rules, triggers and exclusions are all included.

How Promolayer can help your growth

  • Grow your email list at 3x the usual rate with spin to wins (coupon wheels)
  • Capture more leads with beautiful popups
  • Prevent missed conversions with realtime email correction
  • Get more sales and create FOMO with countdown timers
  • Increase your average order value by cross-selling and upselling using slide in popups
  • Recover abandoning users with exit intent full screen popups
  • Increase engagement with gamification
  • Guide customers with banners and slide-ins
  • Boost your subscription rate with teasers that allow reopening of popups.

Easy starting points.

Promolayer includes 12 built in starting points.
* Welcome spin to win (coupon wheel). The highest converting way to grow your email list.
* Welcome popups. The most flexible way to grow your email list.
* Welcome slide-ins. Capture emails without blocking the whole UI.
* Cart savers. Catch shoppers before they abandon your site.
* Exit email capture. Ensure you get the most out of every visitor to your site.
* Notification. Sale started? New blog post? Change of hours? Communicate with your customers.
* Free shipping bar. Increase your average order value by showing free shipping to your customers.
* Countdown timers. Timed sales are the best way to create FOMO. Urgency drives sales and increases CVR.
* Lead generation. Collect names, phone numbers, emails and more.
* Covid notifications. Communicate your policies easily.
* Cross sell starters. Increase AOV by targeting product pages and introducing related products.
* Cookie notifications. Stay compliant with Cookie notifications.

Didn’t find the starter you needed? Promolayer has over 100 templates to choose from that can be fully customized to match your brand and needs.

You can read more and see working demos at Promolayers Homepage.

Promolayer is completely free to use for the first 1,000 views / month.

User testimonials

I’m converting at least 3x more than I was when I was using the in-built popups. Gamification has changed our return on ad spend like you wouldn’t believe. THANK YOU Promolayer team.

FastFeet on Wix

Great app, easy to setup, works like a charm. Support team are there to help if needed, but on my side, it was not an issue. I really recommend Promolayer.

Techtoids on Shopify

Integrations

Promolayer integrates natively with Mailchimp and Klaviyo. A webhook is available to send data through Zapier to thousands of other services such as Active Campaign, Aweber, Campaign Monitor, Constant Contact, Drip, Gmail, Hustle, Mailchimp, Ontraport, Outlook, Salesforce, Sendinblue, WP Fusion, Zoho, Hubspot etc.

Our custom HTML component allows you to add quizzes, social share buttons (such as Messenger and Line buttons) Opinion Stage polls, Apester, Google surveys, Google maps, Typeform, Jotform, Wufoo and many more.

Promolayer is designed from the ground up for conversion rate optimization. However, itAbout Promolayer

Promolayer was created in Japan and has grown to fully support both English and Japanese, bringing world-class Japanese design sense and customer service to the global market.

Read the full description on the official page →

Tagged as

Alternatives

Other plugins for popups and optins.

Popup Maker

Want to boost sales & marketing efforts? Use your favorite forms & builder. Unlimited popups & imp...

Free 700k+ installs 4.9★ (4,504)
Firelight Lightbox

Formerly Easy Fancybox. The most popular WordPress lightbox plugin. Simple, fast, and responsive. Opens images...

Free 200k+ installs 4.8★ (355)
My Sticky Bar

Create a welcome notification bar for your website. Also, My Sticky Bar plugin can make your menu or header st...

Free 100k+ installs 4.9★ (1,196)
Depicter

Build Stunning Slider and Popup. Exit intent Popup, Image slider carousel, video slider carousel, post slider...

Free 80k+ installs 4.6★ (234)
Poptin

Poptin

90

Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contac...

Free 20k+ installs 4.9★ (694)