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Retainful
WooCommerce abandoned cart recovery, Newsletters, Email campaigns, Subscription forms, Popups and Email Marketing Automation plugin
The facts
- Rating
- 4.9★ from 98
- Active installs
- 1k+
- Price
- Free
- Last updated
- 19 Mar 2026
- Added
- Jan 2019
- Requires WP
- 6.0.0
- Tested up to
- WP 6.9.7
- Requires PHP
- 7.4
- Downloads
- 177,272
Our analysis
AI-assistedRetainful is a WordPress plugin designed for WooCommerce, focusing on email marketing, abandoned cart recovery, and automation. It helps you capture email addresses through signup forms and popups, send targeted email campaigns, and automate follow-up emails based on user actions. This tool is aimed at eCommerce store owners looking to enhance their marketing efforts and recover lost sales.
The plugin offers features such as segmenting email lists, creating newsletters with a drag-and-drop editor, and sending unique coupon codes to encourage repeat purchases. It is designed for ease of use, making it suitable for those who may not have extensive technical skills in email marketing or WooCommerce management.
Best for: eCommerce store owners looking for an email marketing solution.
What it does well
- ✓Free to use from the WordPress.org directory
- ✓Tailored specifically for WooCommerce
- ✓Automates email campaigns based on user actions
- ✓Includes tools for capturing email addresses and creating newsletters
- ✓GDPR compliant
Where it falls short
- •The plugin will be deprecated soon in favour of a new plugin
- •Limited information on advanced features or integrations
Verdict
Retainful offers a range of email marketing tools specifically for WooCommerce, but its impending deprecation may affect long-term usability.
From the developer
retainful's own description of Retainful, lightly tidied.
This plugin will be deprecated soon in favour of our new plugin that has a robust integration with both WordPress and WooCommerce. Try our new plugin
Best WooCommerce Abandoned Cart Recovery, Email Marketing, Newsletters, Automation, Popups & Signup Forms plugin for WooCommerce
Retainful is an all-in-one WooCommerce email marketing plugin, trusted by over 16,000+ ecommerce stores worldwide to recover abandoned carts, build powerful email lists, send irresistible targeted campaigns, automate workflows and track success.
Retainful is tailor-made for WooCommerce, helping you to build your email list with signup forms & popups, send personalized email marketing campaigns & newsletters, automate order follow-ups to save time, recover WooCommerce abandoned carts and grow revenue without the complexity and high costs. 16,000+ e-commerce store owners chose us for cost-effective email marketing and ease of use.
Join them & get started free!
Use Retainful to:
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Recover WooCommerce abandoned carts
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Capture email addresses and grow your email list with targeted sign-up forms & popups.
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Convert visitors into customers by sending nurturing welcome emails with discounts.
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Automate all your WooCommerce email campaigns tuned to user actions like sign-up, purchase, cart abandonment, and more. Easy setup, no hassle.
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Automate WooCommerce order follow-up emails.
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Send unique coupon codes in WooCommerce automated emails to increase conversion and drive repeat purchases.
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Win-back inactive customers using pre-built workflows.
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Segment the email list based on demographics, purchase history, email engagement, and more.
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Craft WordPress email newsletters easily with the drag-and-drop editor and pre-designed templates.
What makes Retainful stand out?
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The most affordable WordPress email marketing plugin that doesn’t compromise on quality.
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Designed for ease of use – offering easy-to-setup marketing automation for WooCommerce and pre-built workflows.
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Tools for every stage in the WooCommerce email marketing life cycle – use it to acquire, retain, and win back customers.
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Easy-to-use WordPress email newsletter builder.
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GDPR compliant
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High email deliverability rates
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Integrates seamlessly with WordPress & WooCommerce
Switching to Retainful? Sync all your data seamlessly:
You can import your existing contacts and their order histories from your WordPress dashboard to Retainful within a few minutes.
How to get started with Retainful?
- Install and activate the plugin.
- Sign up for a free account and get your API Keys.
- Connect to Retainful.
Here is how Retainful helps you to do full-cycle WooCommerce email marketing:
WooCommerce Abandoned Cart Recovery
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