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Lasso Lite
Stop pasting long affiliate URLs into every post. Cloak your links, add product displays, and track clicks in WordPress.
The facts
- Rating
- 3★ from 46
- Active installs
- 4k+
- Price
- Free
- Last updated
- 26 Aug 2026
- Added
- Sep 2010
- Requires WP
- 5.1
- Tested up to
- WP 7.1
- Requires PHP
- 7.2
- Downloads
- 287,535
Our analysis
AI-assistedLasso Lite is a free WordPress plugin designed for managing affiliate links effectively. It allows you to create short, cloaked URLs for long tracking links, making it easier to update offers without searching through your content. Additionally, it provides product displays that include images and prices, enhancing the presentation of your affiliate products.
This plugin is suitable for individuals or businesses that promote products through affiliate marketing, particularly those using platforms like Amazon Associates. It streamlines the process of link management and offers basic analytics on link clicks, helping you understand which links are performing well.
Best for: This plugin suits affiliate marketers looking to streamline their link management and enhance product displays on their WordPress sites.
What it does well
- ✓Keeps all affiliate links in one dashboard
- ✓Cloaks long URLs into short, manageable links
- ✓Creates product displays with images and prices
- ✓Allows importing from other link plugins
- ✓Provides basic click counts for links
Where it falls short
- •Limited to basic features in the free version
- •No advanced analytics without a Lasso account
Verdict
Lasso Lite offers a straightforward solution for managing affiliate links and product displays, but users seeking advanced features may need to look elsewhere.
From the developer
Andrew Fiebert's own description of Lasso Lite, lightly tidied.
Managing affiliate links gets messy fast. You paste a long tracking URL into a post, then another, then another. When an offer changes, you dig through old content hoping you catch every instance.
Lasso Lite is a free WordPress plugin for people who promote products with those links (including Amazon Associates). It keeps your links in one dashboard, cloaks them behind short URLs on your site, and turns them into product displays with images, prices, and buttons.
Example: use yoursite.com/go/best-kayak instead of a long Amazon URL. Change the destination once, and every place that link appears stays current.
Why Lasso Lite?
- Fix a broken or outdated offer in one place instead of hunting through posts
- Turn a plain link into a product display without leaving WordPress
- See basic click counts so you know which links people actually use
- Import an existing link library instead of rebuilding it
- Start free, with no account required for core features
- Go from install to a live cloaked link in a few minutes
How this is different from a basic URL shortener
Most shorteners and cloaking plugins mainly create redirects. Lasso Lite also gives you:
- A dashboard for all your links
- Product displays for posts and pages
- Groups for organizing links
- Basic click counts
- Imports from other link plugins
Your first five minutes
- Install and activate Lasso Lite
- Click Add New Link and paste an offer URL
- Insert it into a post with the Lasso Lite block or the
[lasso]shortcode - Publish. Your cloaked link is live (add a product display if you want one).
What’s included
All your links in one place
Search, edit, and organize offers from a single dashboard.
Clean short URLs you control
Replace long tracking URLs with links like /go/your-slug/. Update the destination once when an offer changes.
Product displays for your content
Add image, title, price, badge, and buttons to reviews and roundups. Insert with the block or shortcode.
See which links get clicked
Each cloaked link stores a basic click count. Connect a free Lasso account for clearer reports.
Optional Amazon product details
Connect Amazon credentials to help fill product info on displays.
Tagged as
industry
Review & Affiliate Site
purpose
Import & Export
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