Popup Maker
94Want to boost sales & marketing efforts? Use your favorite forms & builder. Unlimited popups & imp...
Free
700k+ installs 4.9★ (4,504)
Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + f...
Sumo is trusted by over 600,000 businesses — small and large — in growing their email lists, customer base, and revenue online.
The facts
- Rating
- 4.2★ from 519
- Active installs
- 10k+
- Price
- Free
- Last updated
- 5 Jun 2025
- Added
- Feb 2014
- Requires WP
- 4.7
- Tested up to
- WP 6.8.8
- Requires PHP
- 7.0
- Downloads
- 2,466,629
Our analysis
AI-assistedWebsite Pop-up Builder by BDOW! (formerly Sumo) is a WordPress plugin designed to help you create pop-ups and forms for email opt-ins and lead generation. It allows you to collect email addresses and engage visitors through various types of forms such as pop-ups, scroll-boxes, and inline forms.
The plugin includes features like advanced targeting rules, A/B testing, and integration with popular email marketing tools. It is suitable for online businesses looking to grow their email lists and improve conversions through effective lead capture strategies.
Best for: This plugin is best for online businesses and marketers aiming to enhance their email marketing efforts.
What it does well
- ✓Free to use from the WordPress.org directory
- ✓Supports advanced targeting rules for better engagement
- ✓Includes A/B testing to optimise conversion rates
- ✓Integrates with various email marketing tools
- ✓Offers multiple types of forms and pop-ups
Where it falls short
- •Limited information on specific features and user experiences
- •No pricing details for premium features, if any
Verdict
Website Pop-up Builder by BDOW! offers a range of tools for lead generation and email list growth, making it a practical choice for those focused on improving conversions.
From the developer
Sumo's own description of Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + f..., lightly tidied.
BDOW! (formerly Sumo) is the best, free pop-up and form tool for WordPress websites. Over 30,000 online businesses use BDOW! (formerly Sumo) to grow a bigger email list and turn leads into conversions.
Use BDOW! to create stunning, intelligent forms and pop-ups and…
- Use advanced targeting rules to display the right offer to the right visitors.
- Easily increase conversion rates using our built-in A/B testing.
- Choose from professionally designed templates and get started quickly.
- Integrate with your favorite tools like ConvertKit, Flodesk, Mailerlite, and many others.
- Create autoresponders to deliver content upgrades and connect with your audience.
- Integrate with WooCommerce and supercharge your bottom line using BDOW!’s monetization features.
Create your free BDOW! account today and build a bigger list, faster.
Latest Updates
- Performance updates: 35%+ faster script
- New integrations: Webhooks, Flodesk, Mailerlite, Klaviyo
- Enhanced integrations: ConvertKit, ActiveCampaign
- Updated BDOW! User Interface
What Customers Are Saying About BDOW! (formerly Sumo)
“An extra $4000 we wouldn’t have made in the first week alone? HOLY BDOW!, BATMAN!” – Jen Olmstead, TONIC
“Since implementing BDOW! into our live launches, we’ve been able to capitalize on leads we’d normally be losing with an exit intent pop up.” – Jon Hayes, Erica + Jon
“I love the A/B testing and the data. BDOW! makes it so easy to create tests and choose a winner!” – Liz, UAV Coach
Core Features Overview
Grow your email list with super speed!
Grow your email list by collecting email addresses with high-converting opt-in forms as visitors browse your site, so you can follow up with them later and turn them into customers.
Create pop-ups, scroll-boxes, inline forms, click triggers, welcome mats, and smart bars.
Advanced targeting rules make it easy to target the right visitors with the right message.
Show or don’t show pop-ups and forms based on factors like URLs, Pages, Devices, Referrer, Visitor Behavior, Exit Intent, Cookies, Parameters, and more.
Tagged as
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