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Dynamic Remarketing for Google Ads and WooCommerce
This plugin integrates the Google Ads Dynamic Remarketing Tracking pixel with customized ecommerce variables in a WooCommerce shop.
The facts
- Rating
- 4.6★ from 32
- Active installs
- 2k+
- Price
- Free
- Last updated
- 23 Sep 2025
- Added
- Oct 2013
- Requires WP
- 3.1
- Tested up to
- WP 5.7.17
- Downloads
- 120,139
Our analysis
AI-assistedDynamic Remarketing for Google Ads and WooCommerce is a WordPress plugin designed for WooCommerce shop owners who want to implement dynamic remarketing campaigns using Google Ads. It inserts a customized remarketing pixel on shop pages to track customer behaviour, such as product views and purchases, enabling targeted advertising based on this data.
The plugin is easy to install and includes features for cookie consent management, ensuring compliance with privacy regulations. However, it is important to note that this plugin is deprecated, and its functionality has been merged into the WooCommerce Pixel Manager plugin.
Best for: WooCommerce shop owners looking to implement Google Ads remarketing campaigns.
What it does well
- ✓Easy to install and activate
- ✓Tracks customer behaviour for targeted advertising
- ✓Includes cookie consent management features
- ✓Avoids tracking of shop managers and deduplicates purchases
Where it falls short
- •Plugin is deprecated and no longer actively maintained
- •Requires additional setup with Google Merchant Center
- •Limited information available on future support
Verdict
While this plugin offers useful features for remarketing, its deprecation means users should consider transitioning to the WooCommerce Pixel Manager for ongoing support and updates.
From the developer
SweetCode's own description of Dynamic Remarketing for Google Ads and WooCommerce, lightly tidied.
This plugin is deprecated. All its features and much more has been merged into our main plugin, the WooCommerce Pixel Manager.
Do you have a WooCommerce shop and want to run dynamic remarketing campaigns with Google Ads? This plugin will insert the customized remarketing pixel on all your shop pages. Google Ads will then be able to collect customer behaviour data (product viewers, buyers, order value, cart abandoners, etc). Based on this data you will be able to run targeted remarketing campaigns.
Requirements
- WooCommerce
- WooCommerce Google Product Feed plugin or something similar to upload the products to the Google Merchant Center
- Google Merchant Center Account with all products uploaded
- Google Ads account with a configured remarketing tag
Highlights of this plugin
- Easy to install
- Accurate. Several methods have been build in to avoid tracking of shop managers, deduplication of purchases, etc.
Cookie Consent Management
The plugin uses data from several Cookie Consent Management plugins to avoid injecting the tracking pixel, in case a visitor doesn’t want to be tracked by third party pixels.
It works with the following Cookie Consent Management plugins:
It is also possible for developers of Cookie Consent Management plugins to deactivate our plugin with a filter, in case a visitor opts out of third party pixel tracking. Simply use the following code:
add_filter( 'wgdr_third_party_cookie_prevention', '__return_true' );
Installation support
Installing the plugin is pretty simple. Just activate it and enter the conversion ID and if necessary the product prefix.
If you also need to to set up the Google Merchant Center first the entire setup becomes more complex. If you would like us to do the setup for you please contact us for an offer: support@sweetcode.com
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