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Best Free WordPress Plugins for Google Ads

15 plugins compared · Updated August 2026 · Google Ads

All 15 Free only Premium only

Choosing a WordPress plugin for google ads comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. Pixel Manager for WooCommerce Best overall 88/100
  2. 2. GTM4WP 87/100
  3. 3. BeyondSEO 83/100
  4. 4. Conversios 82/100
  5. 5. Easy Google AdSense 82/100
  6. 6. Pixel Tag Manager for WooCommerce 82/100
  7. 7. CallTrackingMetrics 81/100
  8. 8. Ads.txt File Manager By Magicbid 81/100
  9. 9. Tracking and Consent Manager 80/100
  10. 10. Easy Google Adsense and Banner Ads Manager 80/100
  11. 11. Affiliate Sales in Google Analytics and other tools 80/100
  12. 12. Wp Tracking Codes 80/100
  13. 13. AnyTrack for WooCommerce 75/100
  14. 14. Consent Mode Banner 71/100
  15. 15. Dynamic Remarketing for Google Ads and WooCommerce 67/100
1 Pixel Manager for WooCommerce
Best overall Free by SweetCode

Pixel Manager for WooCommerce

Conversion tracking for WooCommerce. Google Ads, GA4, Meta, TikTok, OpenAI (ChatGPT) & more. Recover 30% more conversions with server-side tracking!

4.9★
from 398 ratings
40k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
88

WPScore

Read review View on WordPress.org
2 GTM4WP
Free by Thomas Geiger

GTM4WP

Advanced tag management for WordPress with Google Tag Manager

4.5★
from 154 ratings
700k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
87

WPScore

Read review View on WordPress.org
3 BeyondSEO
Free by rankingCoach

BeyondSEO

Grow your traffic with AI-powered SEO, local listings, review management, social media & Google Ads — all inside WordPress.

5★
from 3 ratings
6k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
83

WPScore

Read review View on WordPress.org
4 Conversios
Free by Conversios

Conversios

GA4, Google Ads & Meta Pixel conversion tracking plus product feed sync for WooCommerce. Server-side tracking (CAPI) and reports in one plugin.

4.3★
from 204 ratings
10k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
82

WPScore

Read review View on WordPress.org
5 Easy Google AdSense
Free by Noor Alam

Easy Google AdSense

Easily add Google AdSense ad code to your WordPress site. Automatically show Google ads optimized for your site at optimal times and increase revenue.

4.3★
from 7 ratings
5k+
active installs
Updated
Aug 2026
Tested to
WP 7.1
82

WPScore

Read review View on WordPress.org
6 Pixel Tag Manager for WooCommerce
Free by GrowCommerce

Pixel Tag Manager for WooCommerce

Pixel Tag Manager for WooCommerce is a powerful plugin to monitor eCommerce events with seamless integration. Track Google Analytics 4, Google Ads, Bi …

5★
from 19 ratings
2k+
active installs
Updated
Aug 2026
Tested to
WP 7.0.4
82

WPScore

Read review View on WordPress.org
7 CallTrackingMetrics
Free by taf2

CallTrackingMetrics

CallTrackingMetrics integrates with your WordPress site to provide powerful call tracking and attribution.

4★
from 4 ratings
3k+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
81

WPScore

Read review View on WordPress.org
9 Tracking and Consent Manager
Free by Krzysztof Planeta

Tracking and Consent Manager

All-in-one tracking and consent management. Use Google Analytics, Google Ads, Meta Pixel, and more - without breaking privacy laws.

5★
from 21 ratings
3k+
active installs
Updated
Mar 2026
Tested to
WP 6.9.7
80

WPScore

Read review View on WordPress.org
12 Wp Tracking Codes
Free by Heitor_tito

Wp Tracking Codes

Add Google Tag Manager, GA4, Google Ads Remarketing, Facebook Pixel and Google Merchant Reviews codes to your site — no code editing required.

5★
from 4 ratings
900+
active installs
Updated
Jul 2026
Tested to
WP 7.0.4
80

WPScore

Read review View on WordPress.org
14 Consent Mode Banner
Free by Tag Concierge

Consent Mode Banner

Lightweight (~3kB) Consent/Cookies Banner compatible with Google Consent Mode (GTM & Google Tags). No account or subscription is needed.

3.3★
from 4 ratings
400+
active installs
Updated
Dec 2025
Tested to
WP 6.9.7
71

WPScore

Read review View on WordPress.org