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Free Plugin by Maarten B v1.5.2

WP Optin Wheel

Grow your sales and email list by offering your visitors a chance to win a prize through spinning the wheel of fortune.

WP Optin Wheel

The facts

Rating
4.9★ from 81
Active installs
1k+
Price
Free
Last updated
11 Dec 2025
Added
Oct 2017
Requires WP
4.1
Tested up to
WP 6.9.7
Requires PHP
5.6
Downloads
132,460

Our analysis

AI-assisted

WP Optin Wheel is a WordPress plugin designed to enhance email marketing and sales through a gamified experience. It allows visitors to spin a wheel for a chance to win coupons or other prizes, which can help increase email signups and sales conversions. The plugin is suitable for users looking to engage their audience with interactive content and capture leads effectively.

The plugin offers features such as customizable wheel slices, predefined themes, and integration with MailChimp for email capture. It is GDPR-ready and provides control over when and how the popup appears, making it adaptable for various websites and marketing strategies.

Best for: This plugin suits website owners and marketers looking to boost email signups and sales through interactive gamification.

What it does well

  • Free to use from the WordPress.org directory
  • Compatible with multiple languages
  • Allows customization of wheel slices and themes
  • Integrates with MailChimp for email capture
  • GDPR-ready

Where it falls short

  • Limited information on premium features
  • No details on support or updates beyond last update date

Verdict

WP Optin Wheel offers a unique approach to email marketing through gamification, making it a potentially valuable tool for engaging visitors. However, users should consider the limitations of the free version and the lack of detailed support information.

From the developer

Maarten B's own description of WP Optin Wheel, lightly tidied.

Grow your email list or grow your sales by offering your visitors a chance to win a coupon, or other prize through spinning the wheel of fortune.
Users have let us know their signup rate increased with 200% after installing our spin to win plugin! This plugin could be your new favorite email marketing.

  • Beautiful predefined themes.
  • Capture emails into MailChimp.
  • Create multiple wheels.
  • Configure the chance of winning for each slice.
  • Configure each of the wheel’s 12 slices separately. Choose between a losing slice, a discount or a link (to product/page/ebook/ …).
  • Control when to show the popup.
  • Compatible in any language.
  • Complete control over the content (text, buttons, …) displayed in the popup.
  • Ability to log wins/losses in a separate log file.
  • GDPR-Ready.
  • And more …

Quick links

Premium features

  • Everything from the free version, plus:
  • Create your own theme. Start with a predefined theme and edit to your liking.
  • Seasonal themes like Christmas & Halloween.
  • Full WooCommerce automatic coupon integration.
  • Form-builder: build any kind of opt-in form.
  • Shortcode to display the wheel in any post, page, or widget.
  • Ability to have a fullscreen popup.
  • You can also display the wheel inside your content rather than as a popup.
  • Coupon settings such as duration, or restriction to product/category.
  • You can also offer a free gift.
  • You can also offer free shipping.
  • Compatible with WordPress, Zapier, Drip, Mailchimp, Campaign Monitor, ActiveCampaign, MailerLite, ConvertKit, Remarkety, GetResponse, Klaviyo, Mailster, SendInBlue, Newsletter2Go.
  • Extend functionality with webhooks through Zapier, Make, IFTTT, n8n,…
  • Allows checking players for fraud by checking email address or IP address.
  • Validate email addresses against known fake email domains.
  • WPML multi-language compatible.
  • Beautiful widgets (pop outs or icons to click on to show the wheel).
  • Offer replays.
  • Design settings: choose a predefined theme or completely design your own.
  • Show a coupon bar for increased urgency.
  • Show/hide on mobile.
  • Show/hide on certain pages.
  • Show popup on Exit-intent.
  • Show popup on click of a button.
  • Integrated statistics: see how many viewed and how many opted in.
  • Developer-friendly.
  • And more..!

Read the full description on the official page →

Tagged as

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