ZIP AI

Please Read First: ZIP AI Requires a Block (FSE) Theme – It Will NOT Work With Classic Themes

ZIP AI currently supports only WordPress block (FSE) themes. Classic themes (such as Astra and other traditional themes) are not supported yet.
Support for classic themes is coming soon. Until then, please ensure your site is using an FSE theme before installing and connecting ZIP AI.

This requirement applies even to building a single page: today ZIP AI generates the page’s header, footer, and template using FSE templates, so an FSE theme is required for anything it builds to render correctly.

Please confirm you are on a block/FSE theme before installing and connecting. If you are on a classic theme and are not willing to switch to an FSE theme, ZIP AI is not the right fit for your site yet. We would rather tell you now than have you set up an account only to find it can’t run on your current theme.

ZIP AI Is Also an Early Beta

ZIP AI is in active beta and is not yet recommended for production use on a live or established website. It builds and edits using Spectra blocks, and syncs your site’s global colors and typography through WordPress Global Styles. We are actively improving it, and making standalone pages fully theme-independent (so they work without FSE) is on our roadmap.

What ZIP AI Does

ZIP AI is a conversational AI website builder and AI agent that lives inside your WordPress dashboard. Tell it what you want in plain English – “build a homepage for my bakery,” “change the hero heading,” “add a contact section” – and it does the work for you, right inside wp-admin.

Instead of digging through menus and settings, you describe what you need, review what ZIP AI proposes, and approve it. It interacts with WordPress the same way WordPress itself does – through the official WordPress REST API, WP-CLI, and the emerging Abilities API standard (via the WordPress MCP Adapter) – so there are no black-box database writes.

ZIP AI is built by Brainstorm Force, the team behind Astra, Spectra, and Starter Templates – WordPress products trusted on millions of websites.

What You Can Do With ZIP AI

Build pages and content by chatting
Describe the page you want and ZIP AI assembles it – layout, sections, copy, and real stock imagery – using Gutenberg and Spectra blocks.

Vibe editing – edit any block from inside Block Editor only
Select a block, open the toolbar, and tell ZIP AI what to change. Edits land on exactly the block you picked, apply cleanly, and preserve the original design – including counters, countdowns, and composite blocks.

On-brand every time
ZIP AI syncs your site’s global colors and typography through WordPress Global Styles. It does not hardcode styles – pages use Spectra design tokens and CSS variables. For new sites it creates a fresh design system; for existing sites it reuses your site’s existing design tokens where available.

Site-wide search & site awareness
ZIP AI can search across your posts, pages, options, and meta, and (optionally) scan your site so it has day-zero awareness of your content structure.

Memory that remembers you
With per-site memory and “Your Instructions,” you can pin rules ZIP AI always follows. Your brand and preferences carry across conversations, and Site Memory is shown in plain text so you always know what it remembers.

Read the full description on the official page →