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Best Free WordPress Plugins for Web Analytics

15 plugins compared · Updated August 2026 · Web Analytics

All 15 Free only Premium only

Choosing a WordPress plugin for web analytics comes down to a few things: whether it is still actively maintained, whether real users rate it well, and whether it does the specific job you need without dragging the rest of the site down.

We ranked 15 plugins using our WPScore, which weighs the user rating (adjusted for how many people actually rated it), how many sites run it, how recently it was updated, and which WordPress version it is tested against. 15 of them have enough public data to be scored; the rest are listed below the ranked block, clearly marked, rather than being given a number we cannot justify.

How this list is funded. Some links here earn us a commission if you buy. It costs you nothing extra, and it does not move anything up the list — the order comes from the WPScore, which is calculated from public ratings, install counts and update history. See the method.

At a glance

  1. 1. NewStatPress Best overall 83/100
  2. 2. Clicky Analytics 82/100
  3. 3. Hitsteps Web Analytics 78/100
  4. 4. LeadDyno WordPress Plugin 78/100
  5. 5. Integrate PostHog Web Analytics 76/100
  6. 6. Simple Webstats 76/100
  7. 7. Stetic 76/100
  8. 8. Amplitude 73/100
  9. 9. etracker analytics 72/100
  10. 10. Usermaven 71/100
  11. 11. Zoho Marketing Automation 70/100
  12. 12. Web-Stat 69/100
  13. 13. Simple Matomo Tracking Code 67/100
  14. 14. AFS Analytics 65/100
  15. 15. UserHeat Plugin 56/100
1 NewStatPress
Best overall Free by ice00

NewStatPress

NewStatPress (Statpress plugin fork) is a real-time plugin to manage the visits' statistics about your blog (without external web analytics).

4.7★
from 84 ratings
8k+
active installs
Updated
Jul 2026
Tested to
WP 6.9.7
83

WPScore

Read review View on WordPress.org
2 Clicky Analytics
Free by Alin Marcu

Clicky Analytics

This plugin will display Clicky Web Analytics data and statistics inside your WordPress Administration Dashboard.

4.5★
from 25 ratings
10k+
active installs
Updated
May 2026
Tested to
WP 7.0.4
82

WPScore

Read review View on WordPress.org
3 Hitsteps Web Analytics
Free by Hitsteps

Hitsteps Web Analytics

Track live WordPress visitors in real time with visitor journeys, referrers, profiles, heatmaps, WooCommerce context, and live chat.

3.9★
from 7 ratings
800+
active installs
Updated
Aug 2026
Tested to
WP 7.1
78

WPScore

Read review View on WordPress.org
7 Stetic
Free by stetic

Stetic

Privacy-friendly web analytics with a dashboard widget, stats page, and automatic tracking code for your site.

5★
from 1 ratings
100+
active installs
Updated
Jun 2026
Tested to
WP 7.0.4
76

WPScore

Read review View on WordPress.org
8 Amplitude
Free by amplitudegrowth

Amplitude

Grow your website with confidence using our award winning digital analytics platform now available on WordPress

5★
from 1 ratings
700+
active installs
Updated
Dec 2025
Tested to
WP 6.9.7
73

WPScore

Read review View on WordPress.org
9 etracker analytics
Free by etracker GmbH

etracker analytics

Consent-free, despite ad blockers and tracking prevention: Web analytics, tag and consent manager for best data quality, ad returns and conversions.

3.9★
from 7 ratings
1k+
active installs
Updated
Dec 2025
Tested to
WP 6.9.7
72

WPScore

Read review View on WordPress.org
10 Usermaven
Free by usermaven

Usermaven

Usermaven's web analytics product is a Google Analytics alternative that provides a real-time view of your website traffic metrics.

5★
from 3 ratings
1k+
active installs
Updated
Jan 2026
Tested to
WP 6.8.8
71

WPScore

Read review View on WordPress.org
11 Zoho Marketing Automation
Free by Zoho Campaigns

Zoho Marketing Automation

Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple …

1k+
active installs
Updated
Jun 2026
Tested to
WP 6.9.7
70

WPScore

Read review View on WordPress.org
12 Web-Stat
Free by Web-Stat

Web-Stat

Free, real-time stats for your web site with full visitors details. Add Web-Stat in just one click and check out your site's activity, live!

4.4★
from 19 ratings
5k+
active installs
Updated
Apr 2025
Tested to
WP 6.8.8
69

WPScore

Read review View on WordPress.org
13 Simple Matomo Tracking Code
Free by rbaer

Simple Matomo Tracking Code

This unofficial plugin adds the Matomo Web Analytics javascript code into the footer of your website. It has several useful options.

5★
from 2 ratings
1k+
active installs
Updated
Aug 2025
Tested to
WP 6.8.8
67

WPScore

Read review View on WordPress.org
14 AFS Analytics
Free by AFS Analytics

AFS Analytics

Full featured Web Analytics solution. Easy to use, in addition or as an alternative to google analytics.

4.1★
from 9 ratings
500+
active installs
Updated
Jun 2025
Tested to
WP 6.8.8
65

WPScore

Read review View on WordPress.org