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Free Plugin by Zoho Campaigns v1.3.7

Zoho Marketing Automation

Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple …

Zoho Marketing Automation

The facts

Active installs
1k+
Price
Free
Last updated
30 Jun 2026
Added
May 2019
Requires WP
5.1.1
Tested up to
WP 6.9.7
Requires PHP
5.2.4
Downloads
30,773

Our analysis

AI-assisted

Zoho Marketing Automation is a WordPress plugin designed to manage marketing activities across various channels. It enables you to generate, nurture, and qualify leads, while also retaining customers through personalized engagement strategies. The plugin includes features for tracking visitor behaviour, embedding signup forms, and integrating with WooCommerce for eCommerce activities.

With tools for analysing website visitor actions and creating targeted marketing journeys, this plugin is suitable for businesses looking to enhance their marketing efforts and improve customer conversion rates. It is particularly useful for those who operate online stores and want to automate their marketing processes.

Best for: This plugin is best for eCommerce sites and businesses seeking to automate their marketing processes.

What it does well

  • Free to use from the WordPress.org directory
  • Allows embedding of signup forms on your site
  • Integrates with WooCommerce for eCommerce activities
  • Tracks visitor behaviour to personalise marketing
  • Supports automation of marketing activities

Where it falls short

  • Limited information on specific features and capabilities
  • Rating not published, indicating potential uncertainty

Verdict

Zoho Marketing Automation offers a range of tools for managing marketing activities, though more detailed information on its features would be beneficial for potential users.

From the developer

Zoho Campaigns's own description of Zoho Marketing Automation, lightly tidied.

Zoho Marketing Automation is an all-in-one marketing automation software that helps you successfully manage your marketing activities across multiple channels. It allows you to generate, nurture, and qualify more leads into customers while also retaining them as loyal customers.

Using the Zoho Marketing Automation plugin, you can analyze your website visitors’ behavior and activities, convert them into leads by embedding signup forms on your web pages, and utilize the new eCommerce integration to monitor shopping activities and boost conversions.

With the Zoho Marketing Automation plugin, you can add:

Web Assistant

Analyze your website visitors’ actions, the pages they navigate, and the topics that interest them. Our behavior tracking tool helps you set up events for different actions on your web pages and set goals for your visitors to perform. Based on whether your visitors achieve or miss these goals, you can build personalized journeys that engage them, and help them convert into customers.

  • Choose whether you want to track all the pages on your site, only specific pages, or pages of specific categories.
  • Using a ‘date’ option, you can choose to track the pages created after a selected date.

Signup Forms

Embed signup forms to your WordPress site and entice your web visitors to sign up for your content. Once they sign up, they’re automatically added as leads in the respective mailing lists inside your Marketing Automation account.

  • You can fetch these signup forms from your Marketing Automation account and embed them on your site using short codes.
  • Instantly show or hide a signup form on your site through a control within WordPress.

eCommerce

Seamlessly transfer your WooCommerce store data to Marketing Automation 2.0 with simple integration methods. Start sending targeted emails, automate your ecommerce activities and personalize your marketing efforts with the help of MA 2.0 after you connect your WooCommerce store.

Once the integration is complete, you can start utilizing the powerful features of MA 2.0 to boost your ecommerce activities and increase your sales. So why wait? Connect your store with MA 2.0 today and take your ecommerce game to the next level.

Read the full description on the official page →

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