Ad Inserter
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Ad Refresh Control
Enable Active View refresh for Google Ad Manager ads without needing to modify any code.
The facts
- Rating
- 5★ from 1
- Active installs
- 300+
- Price
- Free
- Last updated
- 5 Jan 2026
- Added
- Oct 2020
- Requires WP
- 6.4
- Tested up to
- WP 6.9.7
- Requires PHP
- 7.4
- Downloads
- 114,015
Our analysis
AI-assistedAd Refresh Control is a WordPress plugin designed to help publishers increase ad impressions by refreshing ad slots after a specified time. It allows publishers to implement ad refreshing without modifying existing ad code, making it accessible to those without technical resources.
The plugin includes a settings page for adjusting refresh intervals and limits, as well as options to exclude certain advertisers from refreshes. It is suitable for publishers looking to enhance their ad performance without needing extensive technical knowledge.
Best for: This plugin suits publishers seeking to optimise ad impressions on their WordPress sites.
What it does well
- ✓Enables ad refreshing without code modifications
- ✓User-friendly settings page for adjustments
- ✓Smart defaults for safe activation
- ✓Designed for publishers with limited technical resources
Where it falls short
- •Limited information on specific features and performance
- •Effectiveness may vary based on site traffic and user behaviour
Verdict
Ad Refresh Control offers a straightforward solution for publishers wanting to refresh ads easily. Its user-friendly approach makes it a practical choice for those without technical expertise.
From the developer
10up's own description of Ad Refresh Control, lightly tidied.
There is always a drive for more page views to bring more ad impressions, but publishers can often leverage their current traffic and ad slots in order to further increase ad impressions by refreshing the ad slots after a given amount of time.
Previously this required a site’s ad implementation code be modified, but not every publisher has the budget or engineers to enable this. Now with the 10up Ad Refresh Control Plugin publishers can enable the refreshing of their ads without needing to make any modifications to their existing ad implementation.
The increase in impressions will vary from site to site, depending largely on how quickly visitors scroll and how long they spend on each page. Impressions can often be improved with the use of sticky ads, allowing an ad(s) to be sticky on the screen and have a better chance of being visible long enough to be refreshed, but enabling the 10up Ad Refresh Control Plugin will allow publishers to get started immediately.
A settings page will allow adjustments such as the time between refreshes, the maximum number of refreshes, and even list advertisers who would not be happy if their ads were refreshed, but smart defaults will be active for all settings out of the box so you can feel safe activating the plugin without consulting an ads expert first.
Tagged as
purpose
Banners & Ad Management
audience
Bloggers & Publishers
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