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200k+ installs 4.7★ (2,213)
EasyTest
A/B test your WordPress pages, headlines and buttons. Split your traffic, track conversions, and see which version actually wins.
The facts
- Rating
- 5★ from 1
- Active installs
- 10k+
- Price
- Free
- Last updated
- 15 Aug 2026
- Added
- Mar 2025
- Requires WP
- 5.0
- Tested up to
- WP 7.0.4
- Requires PHP
- 7.0
- Downloads
- 12,728
Our analysis
AI-assistedEasyTest is a WordPress plugin designed for A/B testing, allowing you to compare two versions of a page or specific elements on a page, such as headlines or buttons. It randomly directs visitors to either version and tracks conversion rates, providing side-by-side comparison results. This tool is suitable for website owners looking to optimise their landing pages or other content based on user interaction data.
The plugin operates directly on your site without requiring an external account or subscription fees. It supports various traffic splits and offers detailed reporting on views and conversions. EasyTest is compatible with caching plugins and works with popular page builders like Elementor and Gutenberg.
Best for: Website owners and marketers looking to improve conversion rates through A/B testing.
What it does well
- ✓Free to use from the WordPress.org directory
- ✓Allows testing of both full pages and individual elements
- ✓Customisable traffic split options
- ✓Detailed conversion rate reporting
- ✓Compatible with caching plugins and popular page builders
Where it falls short
- •Cannot interact with external caches like Cloudflare
- •Limited information on user support or documentation
Verdict
EasyTest provides a straightforward solution for A/B testing within WordPress, making it a practical choice for those focused on conversion optimisation.
From the developer
WP Grids's own description of EasyTest, lightly tidied.
Not sure whether the new landing page beats the old one? Run an A/B test and find out instead of guessing.
EasyTest is a split testing plugin for WordPress. You make two versions of a page, or two versions of one thing on a page such as a headline or a button. EasyTest sends half your visitors to each, counts how many convert, and shows you both conversion rates side by side.
It runs on your own site. No account to create, no monthly fee, and no limit on how many visitors you send through a test.
Features
- Page A/B testing. Compare two landing pages, sales pages, or any two pages on your site.
- Element A/B testing. Test one part of a page instead of the whole thing. Swap a headline, a button, a price or a whole section, and leave the rest alone.
- Set your own traffic split. 50/50, 70/30, or whatever you want. Visitors are picked at random and keep seeing the same version if they come back.
- Page goals and click goals. Count a visit to a thank you page, or a click on a link or button. Click goals still work when the button goes to another site, like an external checkout.
- Conversion rate reporting. Views, conversions and the conversion rate for each version, and how every version compares with your control.
- Works with caching plugins. Only the URL that decides the split is kept out of the cache. The pages you are testing stay cached, so your site stays fast.
- Works with Elementor and Gutenberg. Element tests use a CSS class, so any builder or theme that lets you add one will work.
What it cannot do
A cache that sits in front of WordPress, like Cloudflare or a host level cache, never runs PHP, so the plugin cannot reach it. EasyTest spots these and tells you the one rule to add. Everything inside WordPress is handled for you.
Tagged as
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