Nelio A/B Testing

Test, learn, and grow with data-driven insights

Nelio A/B Testing is an extremely powerful and easy-to-use A/B Testing and Conversion Optimization plugin for WordPress. Create, manage, and analyze tests directly from your WordPress dashboard — no external tools, coding, or data exports required.

With Nelio A/B Testing, you can test pages, posts, headlines, menus, widgets, WooCommerce products, themes, CSS, synced patterns, and more. Understand how visitors behave with heatmaps, clickmaps, and scrollmaps, and make data-driven decisions that actually improve conversions.

“Nelio A/B Testing has been a game changer for our web strategy. It empowered us to make decisions based on data, not instinct. The simplicity, affordability, and impact have been exceptional.”
Quentin Molinié, Co-founder of Darwin Nutrition | Case Studies

🚀 Why Choose Nelio A/B Testing?

• Built for WordPress. Unlike external SaaS tools, Nelio integrates natively into your dashboard and page builder for a seamless experience and instant setup.
• Data-Driven Decisions, Simplified. Design tests, view results, and apply winners automatically, all without writing a single line of code (if you don’t want to).
• Privacy & Performance First. No personal data stored and fully compatible with caching and optimization plugins.
• We Listen and Evolve. Your feedback directly shapes our roadmap. If you need a feature, tell us, and we’ll do our best to make it happen.

💡 Features at a Glance

1. A/B and Multivariate Testing. Test completely different layouts or subtle design tweaks to find out what converts best.
2. Heatmaps & Scrollmaps. Visualize how users interact with your content.
3. Automatic Winner Deployment. Let Nelio automatically apply the best-performing variation for you.
4. WooCommerce Ready. Test product titles, images, prices, and layouts to maximize sales.
5. AI-Assisted Test Suggestions. Get personalized test ideas to improve engagement and conversion.
6. Segmentation & Targeting. Test experiences by device, referrer, location, or behavior.
7. GDPR & Privacy-Friendly. No personal data stored, fully compliant with EU regulations.
8. Performance-Aware. Optimized for caching and minimal page load impact.
9. Detailed Reports with Comprehensive Analytics. Conversion rates, confidence levels, and visitor stats.
10. Compatible with Page Builders. Works with Gutenberg, Elementor, and more.
11. Multisite & Localization Support. Fully compatible with multisite networks and translated into multiple languages.
12. Actively Maintained & Supported. Frequent updates, detailed documentation, and responsive support.

🧪 What You Can Test

• Pages and Posts
• Headlines
• Content Templates
• WordPress Synced Patterns
• Menus and Widgets
• WooCommerce Products and Pricing
• Custom JavaScript and CSS Snippets
• Entire Site Designs
• Custom Post Types
• Popups
• PHP Hooks (for devs)

🔒 GDPR-Compliant & Privacy-Friendly

We take privacy seriously. Nelio A/B Testing does not store personal data and complies with the GDPR and the CCPA. You can use it confidently in any region.

💰 Free vs Premium

Start with the free version (supports up to 500 tested page views per month) to run basic tests and heatmaps on smaller sites. Upgrade to a premium plan to unlock advanced features, higher traffic limits, and priority support.

Nelio A/B Testing — The native WordPress solution for A/B testing, heatmaps, and conversion optimization.

Read the full description on the official page →