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Free Plugin by Scott Bolinger v1.0

EDD Metrics

Better reports for Easy Digital Downloads, similar to Baremetrics.

EDD Metrics

The facts

Rating
5★ from 17
Active installs
80+
Price
Free
Last updated
16 Nov 2018
Added
Sep 2016
Requires WP
4.0
Tested up to
WP 4.9.31
Downloads
4,974

Our analysis

AI-assisted

EDD Metrics is a WordPress plugin designed to provide key business metrics for users of Easy Digital Downloads (EDD). It helps track various financial statistics such as average revenue per customer, renewal rates, and refunds, specifically tailored for digital product sales.

The plugin supports metrics related to EDD Software Licensing and EDD Recurring Payments, allowing users to monitor renewals and subscription information. Charts are included on the detail page for visual representation of the data.

Best for: This plugin suits digital product sellers using Easy Digital Downloads who want to track their business metrics.

What it does well

  • Tracks important metrics like net revenue and average revenue per customer
  • Supports EDD Software Licensing and EDD Recurring Payments
  • Includes visual charts for data representation

Where it falls short

  • Limited to users of Easy Digital Downloads
  • Data may not be comprehensive for all business needs

Verdict

EDD Metrics provides essential financial insights for EDD users, though its utility is confined to specific metrics relevant to digital downloads.

From the developer

Scott Bolinger's own description of EDD Metrics, lightly tidied.

Get the important metrics for your business, such as average revenue per customer, renewal rate, refund rate, and more. Support EDD Software Licensing add-on for renewal rates, and EDD Recurring Payments for subscription information.

Included metrics:

  • Net Revenue (Properly subtracts refunds)
  • Sales
  • Average revenue per customer
  • Estimated monthly revenue
  • Refunds
  • Discounts
  • Renewals, and renewal rate (if EDD Software Licensing is active)
  • Subscriptions (if EDD Recurring Payments is active)
  • Recurring revenue this period and next 30 days
  • Earnings by download
  • Earnings by gateway
  • New customers

Charts are displayed on the detail page along with other metrics.

To contribute or report an issue, please use the EDD Metrics Github

This plugin is inspired by (and basically a total copy of) Baremetrics. I would have just used Baremetrics instead of building a new plugin, except that Baremetrics is very specific to SaaS businesses, and doesn’t really work for EDD.

Read the full description on the official page →

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